There are several misunderstandings about private domain traffic. Speaking of private domain traffic, I found that everyone has many misunderstandings. If you want to build private domain traffic to make money, you must first understand these.
Misunderstanding 1:
As long as users enter the store, they can be regarded as their own private domain traffic group.
Private domain traffic refers to customers who can add your personal number after entering the store and stay in the community. If you just enter the store and have no connection with you, then these customers will have nothing to do with you after they turn and leave.
Misunderstanding 2:
Add WeChat after the user has completed the transaction.
All business comes from customers who have completed transactions, but these customers are transformed by potential customers. Therefore, we have to find ways to circle potential customers into our own private sector, so as to convert more customers.
Misunderstanding 3:
Private domain traffic is to add friends madly and send advertisements in groups every day.
This understanding is incorrect. Think about it, what is our purpose for establishing private domain traffic? Isn't it just to better serve customers and let them buy more of our products? Adding friends is only one of the small actions. More importantly, it is to establish a reliable and trusting relationship with customers. There are still many aspects to be done in the future.
Step 1: Pull new, store guide and add corporate WeChat account.
When a customer enters the store, she is your potential customer. At this time, you can guide her to add your corporate WeChat account.
If we want to do this step well, we must do a good job of internal and external work.
Internally, we need to formulate employee incentive policies. For example, if a shopping guide guides how many people are added a day, you can get corresponding rewards. The advantage of this is that it can mobilize the enthusiasm of employees and quickly build your private domain traffic.
Externally, it is necessary to give small benefits to attract customers. I believe that many physical stores have tried to guide customers to add WeChat, but many customers will find it too troublesome, or "no time" to refuse.
That's because you don't have enough "benefits". Pulling new is like fishing. Fishing must use the bait the fish likes. For example, you can use "Anytime you add WeChat, get a 10% discount on spending again", or attach a small gift coupon to attract customers.
Step 2: Promote, interact in the community, and send benefits.
When customers come to your community, all you need to do is activate them. Make customers feel that you are always by her side, which is more conducive to locking customers. It should be noted here that group messaging cannot be "bombing", but care for customers and establish a close and trusting relationship with them.
Second, the most effective way to activate is to give benefits. For example, launch various preferential activities in Moments and WeChat groups
Step 3: Fission, let the original flow fission, realize that people lead people
Why do fission, I think there are two reasons:
1. Open the gap with the peers, and the traffic pool becomes larger to make more money;
2. There is not much traffic left in the public domain, and there are more opportunities for rapid fission.
Therefore, to make your private domain traffic pool bigger and make more money, you must undergo fission.
One customer can bring in 3 people, and each of these 3 people brings 3 people... Once they all stay in the traffic pool, it will increase exponentially!
The fission of the original traffic is the key to the success of private domain traffic. The methods and channels of fission have already been mentioned in the second lecture.
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