Zhuanzhuan Group is one of the leading second-hand e-commerce companies in China. It is jointly invested by Tencent and 58 Group. It is in the leading position in the field of second-hand mobile phones and digital 3C.
After Zhuanzhuan reached cooperation with Geometric Fission, it continued to use Geometric Fission’s enterprise WeChat red envelope fission and lottery fission tools for fission growth. On average, 17,000 new people were added to Enterprise WeChat every day, and the highest number of fissions in a single event was 52,086.
Today, Qingmei disassembles for everyone how Zhuanzhuan uses red envelope fission to detonate the growth of private domain.
Corporate WeChat red envelope fission
Activity path:
1) Scan the code on the poster to participate in the event, and add corporate WeChat;
2) Enterprise WeChat automatically pushes event rules + event links;
3) Click the link to enter the event page and generate exclusive posters;
4) Share posters and invite friends to add corporate WeChat support;
5) To help success, the cash red envelope will be credited to WeChat change in real time.
In Zhuanzhuan’s corporate WeChat red envelope fission activity, there are exclusive red envelopes and invitation red envelopes for new corporate users.
Exclusive red envelopes for new corporate users: If the user has already added the corporate WeChat of employee A, and added the corporate WeChat of employee B when participating in fission activities, then the user is an old corporate user and cannot receive the corporate new user red packet. No-threshold red envelopes for new users improve user trust and activity authenticity, and increase activity sharing rate.
Invitation red envelope: every time a new enterprise user is invited to help, one red envelope can be divided (the amount to be divided for a single time, it is recommended that operation students can dynamically adjust according to the activity rhythm).
The prevention of red envelope fission is a very important part. Zhuanzhuan has set up risk verification during the event. If more than X people participate in the event within X minutes, users who enter the event need to answer verification questions. Add multiple risk questions in the background, and randomly display one for active users to reduce the risk of activities.
In addition, if more than X people are invited to help within X seconds, they will automatically enter the blacklist of the event; when the user does not have real-name authentication on WeChat, they will automatically enter the blacklist; when the user enters the blacklist, the invited friends will also automatically enter the blacklist and so on.
Although they are all corporate WeChat red envelope fission activities, the fission posters are also being continuously optimized based on activity data and conversion data. The above are some of the fission posters.
Enterprise WeChat lottery fission
Activity path:
1. Scan the QR code of the poster to participate in the activity, and add the enterprise WeChat;
2. Enterprise WeChat automatically pushes event rules + event links;
3. Click the link to enter the event page and generate exclusive posters;
4. Share posters and invite friends to add corporate WeChat support;
5. Assist in successfully obtaining lucky draw opportunities, and the red envelopes will be credited to WeChat in real time.
The event prizes are also WeChat cash red envelopes. Compared with the red envelope fission event, the participation rate of the enterprise WeChat lottery fission has increased by up to 61.54%!
In Zhuanzhuan’s corporate WeChat lottery fission event, a new enterprise user is set up to draw a lottery without threshold. Every time a new enterprise user is invited to help, one can get an additional lucky draw opportunity.
The prizes of the lottery fission event are a combination of random red envelopes + large red envelopes + high-value digital products, no empty prizes are set, and random red envelopes are the minimum guarantee for participating users. The high value of large red envelopes + digital products stimulates users to continue to share.
The following are some posters of the fission activity of Zhuanzhuan Enterprise WeChat lottery draw.
Zhuanzhuan’s corporate WeChat red envelope fission and lottery fission cash red envelopes will be credited to WeChat change in real time, encouraging users to invite friends to help and achieve the effect of corporate WeChat user growth.
We support 19 methods of fissile customer acquisition on corporate WeChat, among which red envelope fission is the most obvious method of fission effect, and red envelope fission is very suitable for brand exposure and drainage.
The above is today's sharing.