What are the ways to divert private domain traffic?
First of all, we understand the meaning of downward diversion. The popular understanding is: a good product, you have no traffic, and you can't reach a conversion transaction, and a project is also, if there is no traffic, it will last a long time. With the rapid development of information, traffic is very important for operators. It can be said that the smell of wine is also afraid of the deep alley. Moreover, the flow is the least ceiling. As long as you learn the method, implement it, increase your time and invest manpower, you will be able to continuously obtain the flow.
Good products can attract traffic, achieve conversion, and then form repurchase, and then form word of mouth. Product, traffic, conversion, these three links are indispensable.
In this article, we focus on the channels of drainage, which are roughly divided into two categories:
1. Paid drainage
2. Free drainage
Paid drainage
It is to recommend your advertisements to your intended users on different platforms by paying for traffic, and let the intended users actively add you to WeChat.
Common methods are:
bidding advertising (Baidu bidding, Sogou bidding, 360 bidding, Shenma bidding, headline bidding)
information flow (headline information flow, Baidu information flow, Weibo Fantong, Tencent Guangdiantong, WeChat Moments Advertising)
Free drainage
Free drainage is a less expensive way than paying for drainage. It is usually through registering accounts in batches on various self-media platforms, and outputting articles, audios, and videos that are valuable to your intended customers through accounts to obtain intentions. The user’s attention, then throws bait, and then leads to WeChat, to achieve the purpose of drainage,
free drainage platforms are: Xiaohongshu, Weibo, WeChat official account, Zhihu, Douban, Toutiao, B station, video station, etc. .
You can learn from the detailed operation method;
1. Xiaohongshu Drainage
In Xiaohongshu Drainage We need to understand the platform of Xiaohongshu. At present, Xiaohongshu has 220 million young users, and users mainly focus on clothing, beauty, skin care, and travel. A high-end fan group focusing on diaries, food reviews and pet topics. Therefore, in order to achieve precise drainage, it is very important to choose the right platform. The so-called "find good fish ponds, good fishes" The
users of Xiaohongshu are mainly women, basically those born in the 80s, 90s, and 00s should attract such people. Group, pay attention to the needs of this group.
2. WeChat official
account drainage: First, when we select the type of official account, we must be cautious, and must consider which type of official account we use, only on the basis of which we choose Well, we can better judge how to divert traffic. If we choose to have a hassle, it is difficult to drain traffic accordingly.
Second, after we choose a good type, if we use the corporate public account, then, in the process of drainage, We try our best to use corporate official accounts to divert traffic. If it’s a personal official account, then we will use some soft articles to divert traffic. If the budget is large enough, we can also use some public drainage. Third, although we understand roughly how to divert traffic, in specific drainage, we We must analyze which type our customers belong to, whether they like financial management or TV. Only when the difference is distinguished, this kind of drainage is the perfect drainage, and the other party will turn into a fixed fan.
Fourth, it is in the process of drainage. In the process, we should not be too straightforward and only post a link or picture. No one likes this kind of drainage method. In the process of drainage, we try our best to adopt a method with pictures and texts, so that not only the other party will be comfortable to see, but it will also be easy. drainage.
Fifth, after attracting customers, we can adopt a check-in and delivery activity to attract customers, so that the other party gradually becomes a loyal fan step by step. If we attract customers but do nothing, it is easy to lose customers. , This is also a failed drainage.
3. Weibo Drainage
1. Weibo avatar setting is very important
First of all, you have to have a good-looking avatar, if it is your product picture, forget it, no one will take the initiative to watch the advertisement. It's best to be your own profile picture. If you are not confident and take a good-looking angle, you will definitely think that any picture of you looks good.
2. Use Weibo's small functions skillfully
The second is the data setting. Get a bunch of product data, I believe no one will read it. Weibo has a function to follow and you can send private messages. For example, if you follow Fan Bingbing, there will be an initiative to reply you: I am Fan Bingbing, and what? You can also set it up for this type. When others follow you, you can set it to "What kind of expert am I, what is my WeChat ID, how about being a friend, like this not disgusting follower language."
3. Purely posting advertisements is a waste of time
Finally, the content of Weibo. The release time of Weibo is the same as that of Moments, but the difference is that Weibo must not have so many advertisements. If you are a purely selling Weibo, I believe no one will read your Weibo. You have to give yourself a definition, for example, you are a beautiful girl or a handsome guy, or you are a beautiful girl who can make money. Here
comes the key step.
4. Weibo has three major features (topic#, Aite@, forwarding). Make good use of these three features, and your time to increase your followers is just around the corner.
If you want to post on Weibo, you must post what everyone cares about, and you can increase your attention by rubbing hot topics. For example, if you want to send a feedback, if you are a seller of underwear, bring # underwear, which is natural traffic. As soon as others search for underwear, yours will appear. It depends on the order of ranking.
5. Weibo activities occur from time to time, so I am not afraid of not being able to lead to WeChat.
For example, an event on Weibo that has been unsuccessful, sharing it with everyone is to forward the lottery. Weibo has a small assistant who forwards the lottery. You can do some activities by yourself.
For example, if you post a Weibo with your products and gadgets that girls like, such as hug bears, mobile phone cases, etc., and then post it, say participate, and then repost it with @三朋友, and just follow it. The lottery draws on which day of the month or something, these things are only ten or twenty yuan, and if you buy it on Taobao, you will get free shipping. Some girls will want to participate when they see it.
This activity of forwarding the lottery must be real and effective. A better way to visit customers is to draw prizes on WeChat, click likes, and then get a red envelope. Now the temptation of cash is greater than the temptation of small gifts.
6. Enrich Weibo content and lay a solid foundation for communication with fans.
Don’t make money every day on Weibo, give feedback, how much money you received today, show off your wealth, if you show off your wealth every day, others will think you’re like this, which will bring negative energy to others. Of course it doesn't mean that you don't need to sun it, but don't sun it too often!
As an established social information platform, Weibo has a large number of users and a wide range of groups. Basically all products are suitable for drainage on Weibo, and Weibo is very open. You can leave your profile on WeChat or WeChat official account.
4. Video Drainage
Video Drainage is also a good way, like iQiyi, LeTV, Station B, Tencent Video, 56 Net, Tudou, etc., not only can get the traffic of the platform, but also the traffic of the search engine. For video streaming, we must pay attention to the quality of the video, and use keywords and titles to attract traffic.
5. Soft article editing
Soft article drainage is a zero-cost, high-quality drainage method. As long as you publish a good article on the Internet, the survival time can even reach 3-5 years! There is no need to say more about the speed and reading volume of good adverts once again, as long as you write with your heart, there is no shortage of customers! But how to write a good soft article depends on experience to accumulate! An excellent author is not cultivated in a day or two. It takes time to cultivate and accumulate more!
From the beginning of writing soft articles, you can realize soft promotion from life, interest, familiar fields and things that are valuable to users! Of course, if you directly promote your product, if you want to promote your product directly, it is not recommended! The best thing about Ruanguang is to first slowly introduce your personal contact information to transform it!
Then I think the most important thing to write advocacy is execution. If you don't have execution, go to sleep, and write advocacy. I don't even bother to post it to a circle of friends! Because the effect of advocacy is not two articles per one article, you can see the effect first, you can measure it first, and later it is the quality! It doesn’t take long to write a good soft article, but it takes time to collect information!
After writing the soft article, you have to consider which platforms to post on! The editor’s suggestion is: in the beginning, post on multiple platforms and post on major platforms. Later, if you observe which platform is of good quality, or if there are many platform recommendations, then focus on one or two platforms in the later stage! I think it's better!
Soft article drainage: Xiaobai and old drivers can operate at zero cost, but the cycle is relatively long! You can do it!
The above drainage methods are just some drizzle in Daqian drainage circles! Drainage is a very broad aspect. If you talk in detail, you can't finish it!
Just enumerate some outlines. The important thing is that we have our own products and after we have the intentional customers we want, we can choose a drainage method that suits us to attract customers and create value for us! In the drainage methods you know, compare and consider your own factors, and choose the best!