Personal WeChat has great restrictions on marketing. It is easy for companies to be banned for opening plug-ins, advertising, and other reasons. Once blocked, all customers will be lost, and subsequent transactions will be lost. The loss is extremely painful, so more and more More companies start to choose Enterprise WeChat.
Although the risk of corporate WeChat being blocked is much lower than that of personal WeChat, it may still be blocked due to some violations, especially when doing fission marketing activities, it is necessary to avoid violations as much as possible, so as not to be blocked.
1. There
is a limit to adding people to enterprise WeChat every day. Yes, there is a limit to adding people to enterprise WeChat every day. The new account is about 400 people, and the old account is about 1100 people.
So if you want to use corporate WeChat to do fission, you still have to maintain an account.
Reference for account maintenance method
1. Enterprise + individual must be authenticated: Under special instructions, the personal account bound to the enterprise WeChat cannot be blocked in violation of regulations. Once blocked, the company WeChat cannot add WeChat contacts, and currently does not support unbinding and Change the personal number.
2. Use enterprise micro for internal communication, increase the frequency of normal communication, and increase the weight of corporate WeChat: In fact, I also use this scheme to raise my personal account. When I raise a new personal account, I put all communication and shopping behaviors with my family into account. On the new account, hold on for a month or two, and the new account will be extremely strong.
3. Enterprise WeChat cannot violate the regulations. Once the violation, the account is blocked, it cannot be unblocked.
2. The live code of
enterprise WeChat has limitations. Everyone is very excited to see the live code function of enterprise WeChat, but this live code has many pitfalls.
First of all: If you are doing short-term fission activities, please do not use existing groups to build live codes, because traffic is randomly allocated, not as we thought it would fill up one group first and then be allocated to another group, but randomly.
Therefore, a group of fission activities must be built.
In addition: if you have a large number of participants, don't use official live codes, why? Because a live code can only create 5 groups! Only 1000 people can be admitted at most.
Furthermore: if you use the official live code to create a group, you need to set up a welcome message every time you create a group! Don't think that the welcome message will be automatically synchronized after you start a group. There is nothing so cool.
- Solution: Create a good group first, and then put it on other live code tools.
3. The automatic welcome message of enterprise WeChat is only limited to new friends.
Automatic tagging and automatic welcome messages only support new friends! Users that have already been added will no longer pop up, and they will not be automatically tagged. This is completely different from the channel code of the service account. - Solution: Add a key word prompt on the promotional materials.
Fourth, the enterprise WeChat group cannot send red envelopes.
Yes, the enterprise WeChat group cannot send red envelopes, and WeChat individuals cannot send red envelopes and transfer money to corporate users. The current solution is to use third-party tools to use the h5 page to solve the problem of red envelopes.
However, some of the enterprise WeChat groups can send red envelopes in the grayscale test. Full opening should be just around the corner!
Today’s sharing ends here and it’s spicy. If you like it, pay attention~