Here are mainly sharing the following examples to talk about community fission.
1. The old belt and the new fission The old belt and the new fission
is a more commonly used form of fission, which drives new users through old users and rewards one or both parties at the same time. For example, mission treasure activities are applicable to various industries.
2. Coupon fission
After the user completes an order, a link to share the coupon is launched, and the user who clicks can get a random amount of coupons. This fission evolved from the logic of the old fission and the new fission. For example, a group of takeaways often adopts this form, sharing friends to send 5 yuan red envelopes, and also hope that users can continue to consume, and will not lose users to competitors in the next consumption.
3. Stored-value fission
This fission has strong social attributes. User A buys products (coupons or gift cards) on the platform and gives it to B. B must redeem the product through this platform. This way, B must Will become a new user. Such as: fitness card
stored value fission has the characteristics of extremely high conversion rate, and how to make A user willing to buy is the difficulty of this fission form.
4. Bargaining fission I
believe that this form is no stranger to everyone. Bargaining fission uses WeChat as a carrier to achieve a very strong fission effect: users who buy a product can get a discount if they can ask their friends to help bargain. This form of fission works well, but customer retention is not high.
5. Group purchase fission The
most handy thing in user fission, some people are called the second, I am afraid that no one dare to be the first.
The method of group purchase fission is to let users hold group purchases for lower preferential prices. This fission can not only reach a high share rate, but also a high conversion volume.
Users who purchase products hope to get more favorable prices, so they are very enthusiastic to let friends buy in groups, and new users find that group purchases can have discounts and are happy to buy in groups.
On the surface: both buyers and sellers have benefited, thus harvesting a large number of sinking users.
6. Distribution fission
is a form of distribution through users, and then returns a certain profit to users. Now most online courses will adopt this form, which is essentially the same as MLM in nature, but it is also a good fission as long as it is handled well and appropriately restricted. tool.
Character and constellation analysis fission.
This kind of fission is special because users do not get actual benefits, but spread spontaneously. This kind of fission generally touches the heartstrings of users, and thus generates a desire to be understood and paid attention to and share. For example, scan code to test personality and so on.
7. Show off fission.
Common ways include billing and drying process.
The main purpose is: the user hopes to create a distinctive image through this behavior, thereby satisfying the sense of vanity.
8. Achievement fission
Generally in the game settings, the completion of each milestone will be induced to share. When the user's sense of accomplishment is overwhelming, it is induced to share fission.
The motivation of users comes from showing their strong side, gaining a sense of honor or satisfying the psychology of comparison.
9. Identity fission.
This type of fission is similar to the conspicuous fission. It also expresses one's identity through sharing celebrity quotes or opinions and stories on social platforms, thereby shaping their personal image.
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