In this article, we will continue with the previous talk about user refresh. Friends who you missed can take a look at the previous article. How to do operation refresh? 10 methods for users to pull new (on)
Five, ground push
Local push is a way to distinguish pure online customer acquisition. Places in online target clusters acquire customers through face-to-face promotion, roadshows, flyers, events, and joint marketing.
Points to pay attention to in order to attract customers:
01. Find the right target group
02. Create attractive hot styles
03. Simple design of promotional slogans/flyers and clear user benefits
04. Online and offline linkage
6. Cross-industry cooperation
Cross-industry cooperation refers to different types of business enterprises that share the same target user group in the official account, cooperate with each other, and guide each other's cross-marketing methods by mutually issuing vouchers.
To do a good job in cross-industry cooperation, you need to pay attention to the following points:
01. Cooperation with products of the same target user group.
02. Cooperate with products at the same level or with a larger user base.
03. Mutual push methods should try to combine the characteristics of the other party's products and deep functions, not just advertising diversion.
Seven, material incentives
The most commonly used method of material incentives is in the form of task incentives. As long as the user completes some important actions, he can get a certain reward.
To make material incentives, you need to do the following two things:
01. The content of the reward must be related to the business itself.
2. Reward important actions. When setting up a task link that is not squeezed, user participation and conversion of new users must be considered.
8. Contentization
Content-based customer acquisition refers to the company's continuous output of WeChat official accounts, Weibo, Toutiao, Douyin and other live broadcast apps in the form of graphics, text, audio, and video. The output is related to the product and is centered on the core needs of users. Attract users' attention with high-quality content to form conversions.
Content-based customer acquisition has the following characteristics:
01. Content is the most accurate advertisement. Because the users gathered by the content are naturally accurate, the content can effectively screen users.
02. Low cost, high conversion, content is the cheapest advertisement, and content acquisition is a good way to operate at low cost.
03. Long tail effect, high-quality content itself causes user dissemination, and there is room for long-term, multiple, and in-depth exploration of the value of commercial transformation.
9. New activities
The company plans large-scale events to promote explosive growth in the short-term.
Exclusive activities for new customers are an indispensable part of large-scale events. The public account of Lanke Mo Class Sharing sets up exclusive activity modules for new customers in large-scale events to accept traffic conversions from new users. Every large-scale event is accompanied by the release of external advertisements, which must be accompanied by powerful new visitors. The activity module is designed for new visitors to effectively accept the conversion of this part of traffic.
10. Organizations get customers
Cooperate with institutions that overlap with the target user group to obtain target users.
There are many ways to pull new, and each method has its own advantages and applicable scenarios. On the basis of fully understanding your own business, choose the most suitable marketing method to effectively obtain target users.