The development of the Internet to this day has experienced a period of rapid development, and it has also ushered in a period of rising bottlenecks. Now facing the disappearing traffic dividends, community economy, community marketing, community ecology, etc. have become the most frequent ones in the industry. A new term, and community has become another channel for major companies to seek development. So how to use the community to improve store performance while also providing a strong guarantee for follow-up activities?
1) Drainage
The physical store builds a community, and the first target group is definitely the in-store customer group. As long as a small gift, many users can be pulled into the group. You can attract fans to the group through the circle of friends, the circle of friends has rewards for forwarding, the recommendation of friends, the customers who enter the store scan the code, and the point-to-point delivery of benefits, lotteries, posters, etc., lead to the group. Spread the concept of the group to the target customers, and join the group only if they are interested. How does social fission software pull people into the group?
The second is online customers, who can be moved into the group through careful copywriting and content marketing.
At the same time, you can also use the mutual diversion between stores, such as helping other businesses to give gifts, after customers scan the QR code to enter the group, and then come to their own store to receive the award, etc., to divert the flow of customers to the community.
2) Prepare gifts
Community gifts can be divided into three types:
Drainage gifts-pull new gifts;
Lucky draw gifts-group active gifts;
Reward gifts-fission gifts
The role of gift investment is to quickly gather popularity. Gift requirements: low cost, good packaging, high value. Clothing stores can prepare beautiful accessories and silk scarves as gifts.
3. Lottery management
The purpose of community operation is to monetize. For any event to be successful, it must be prepared in advance. How to prepare it?
In fact, the publishing activity can be posted without the group owner, but can be posted by a small account to prevent group members from thinking that it is an advertisement. Activities can also be set up to buy in a limited time, using a small amount of psychology and scarcity effects to trigger the rapid consumption psychology of group members.
The most important thing in the lottery is to make most of the customers win the lottery, so that the customers take advantage, so that when the business sells again, most customers will be embarrassed to refuse. If you add the temptation of gifts, customers can easily act.
4. The group announcement is simple and clear
The group rules in the community must be set up, and everyone’s behavior must be regulated in advance, such as prohibiting advertisements to avoid arousing disgust from their group members. Trumpet interaction can avoid the unfamiliar state in the early group and activate the atmosphere in the group.
The group should also create topics at the right time to encourage group members to actively participate in the discussion. For example, sports businesses can post topics about weight loss and health in the group to attract the attention and participation of the target group.
5. Increase community participation and customer fission
Look for activists in the group to help you set off the atmosphere in the group. The store owner not only needs to have a trumpet in it, but also find more user helpers.
We trade through the community, and a WeChat group can only hold 500 people. No matter how the deal is made, it is difficult for sales to break through. How to make a community group into several groups, even dozens of groups?
1) Let customers invite friends into the group, there will be prizes;
2) The customer sends out a circle, there is a prize;
3) Customers bring friends to recharge, and there are great prizes;
4) Form a community alliance and join other surrounding businesses to form a sticky business circle.
Now online and offline marketing scenarios tend to merge. This is a complementation of traffic. It can not only increase user stickiness and improve user loyalty, but the most important thing is that it can save marketing costs and form a closed loop of traffic.
How do physical stores do community fission? Community fission activities are inseparable from community fission software. Jinqunbao is such a community fission tool that helps companies and individuals grow. After a period of evolution and perfect functions, Jinqunbao has been recognized by many companies in the market, especially its live code function. Each activity has a fixed live code, and users can enter the group by scanning the code, and there is no limit on the number of scanning codes or the number of people; the live code is effective for a long time, improving your marketing promotion efficiency; scanning code data is counted in real time, and the communication effect is clear at a glance. AI intelligent assistant At the beginning, users worked quickly and effectively, and dozens of ad blocking mechanisms prevented personal accounts from being blocked or loss of customer base, helping users to achieve fan traffic growth to the greatest extent.