One: Introduction
Earlier I wrote an observation business, products, technology , and I would like to know more about products, technology products with how to cooperate better in order to make customer satisfaction products.
Here is my read "product perspective," a book, product manager competency model to see.
I have a few thoughts:
- 1, any position to do well, capacity needs are integrated.
- 2, to be a qualified product manager, still need to learn a lot of knowledge.
- 3, learning content and technology products is very different, leading to different ways of thinking.
- 4, different products and technical angle of approach, leading to sometimes not in the same communication channel.
So technology and products to be able to communicate well cooperation, mutual understanding and techniques you need to understand what products do work, do things thinking point of view, the technical need to have empathy, standing on each other angle to consider the issue. This is what I read one purpose of this book.
Of course, if they can do a combination of technology + product, then the individual will be able to play a greater value. So, in this direction it up!
If you have the technical thinking of products, it really is even more powerful. So, learn to learn technology products, multi-product look books, to plug in technology "Wings."
Two: information to the service
In addition to BAT, there are many vertical industries.
BAT provides a connection from the beginning, to provide services.
Or directly provide services
For example: the beaver family, e maintenance, e-generation driving, etc.
Development of the Internet:
The first stage: the first 10 years, the Internet and the goods, information and people together, mainly through Ali, Baidu, Tencent complete.
Then five years, they asked us to start connecting people, information and goods, extended to service providers
Three: technology-driven products to drive
Early on, we consequently do not understand, are at the same starting line, you know a little skill, you can make a thing out, so early is a technology-driven, just to make something to it, good or bad the product is not important, but also operators not so important.
Up to now, products and technology are two wheels, if the Internet is a car, then.
To post-operation is also important.
Therefore, the early products are generally reporting to the technical director, CTO pipe product technology. Today is probably more product-driven technology.
Four: Career Development
3 Circle Theory
Industry Careers
Space Resource Platform
First, select your favorite industry, sunrise industry, not sunset industries. In the overall downhill industries, it's hard to sail against the current, such as the traditional paper-based media.
Next, you select a favorite professional in this industry. Just like you on a boat is a sailor, or captain, or boiler worker, or staff. Different career decisions you different values and mission on the boat.
Finally, choose a company.
First determine the direction, efforts in this direction.
Five: Product Manager Competency Model
- user experience
- technical skills
- Business thinking
How to develop the user experience?
Three dimensions: scenes, needs and motivations
Professional skills: user behavior analysis UBS, product experience reports UES, user research and other aspects go US
What technical capabilities?
Author here says technical ability, not R & D capabilities, but the product manager of several essential skills
Class Skills: prototype diagrams, flowcharts, documentation, interaction design, user research, needs analysis
Baidu's product skills: structure above, there are plans decomposition, research design, project management and program evaluation of four stages.
What is the business thinking?
Business thinking thinking more than the product may be covered by the need for a comprehensive look at the industry, pattern, ecological, and create his own product by a space.
Lei Jun's business thinking "word of mouth"
User Experience reputation Drive -> social marketing -> Fans effect -> scale -> ecological balance
Zhou Hongyi of business thinking "free"
Free -> accumulation of user -> user-oriented games and advertising business
General Product Manager Competency Model
| 1 | 2 | 3 | 4 |
|---|---|---|---|
| product planning | Communication skills | technical knowledge | data analysis |
| Product Operations | Organizational influence | Learning ability | User research |
| Project management | professional skill | Execution | Psychology |
| product planning | Market analysis | Office skills | |
| aesthetics | |||
| Under pressure | |||
| High EQ | |||
| positive mind |
Baidu product skills
Planning at
1, the company, industry foundation
1.1: Mastering the history of development of the Internet, about the Internet and Internet + status quo and development trend of the basic, entry-industry realize, build a sense of belonging industry
1.2: Master company and organizational structure and management mechanism where the department (including the development, processes, etc.), history of product development, existing product structure, core products and product features technical framework, and establishing a basic understanding of the company's business and products, preliminary understanding of the company's business strategy;
1.3: Understanding the Internet and "Internet +" industry customers / users mind feature, behavioral characteristics, demand characteristics, etc., can understand and implement the crucial work of research and design from the point of view
2, personal goal setting
Understand the company and sectoral development planning, as well as the above-mentioned planning and personal working relationship, and accordingly determine individual goals, form a quantitative / qualitative indicators
Research / Design
1, the basics of research and implementation
1.1: master (and segments of the target users, customers, competing products, etc.) customer / user / market research object classification and characteristics of different research objects corresponding to the contents of the research, basic tools / methods and techniques, processes and operations step, can research, design as a guide to complete the related tasks;
1.2: fully understand the high-level research programs and the development of PM, and on research and higher goals, such as reaching target consistent method steps;
1.3: completion of research work independently or under the guidance of senior and PM, and complete the research report
2, product features and interface design
2.1: According to research reports, refined product demand (functionality, performance, operation interface, etc.), the corresponding products designated frame, and the correct product demand, broken down into clear Story list or Excel, and this, combined with customer / user consumer behavior and psychological characteristics, such as operating experience, product features design programs, interactive programs, visual design;
2.2: master the basic knowledge of product testing; and based on the test results, completion of technical feasibility wheel products, proposed product technology optimization;
2.3: master the basic knowledge of product operations, at the product design stage can be considered the value of product operations, and product design validation operations, provide operational support solutions for product operations team;
2.4: master the basic methods and requirements for written documentation, writing independently MRD documents and other materials necessary documents.
Project management
1, the basics of project management and implementation
1.1: master, project management systems, processes, steps and specific requirements, in the actual course of the project as a basis for rules
1.2: master the basic content, tools and methods of project management, able to project management basics as a guide, with project management tools and means to establish basic project workflow, promote collaborative projects related personnel, promoting the project progress, identify and resolve various issues to ensure the quality of product development, the final completion of product acceptance,
Assessment Summary
1, program evaluation
1.1: Assessing the means to acquire product designs, content elements can be targeted to collect the data needed to evaluate the program, and complete the analysis and summary reports
Model Tencent product manager capabilities
The ability to model the product manager for product planning (Intermediate)
| leadership | Operational capability | Product capability | Key qualities | Basic Quality | |
|---|---|---|---|---|---|
| Construction Methodology | Operational data analysis | Product Planning: Version Plan / rhythm | Ownership | Learning ability | |
| Knowledge transmission | Marketing: Brand / promotion / public | Professional design capability | Mentality and emotional intelligence | Execution | |
| talent development | Channel Management | Market Analysis / Preview | technical knowledge | Communication skills, a sense of integration into the industry | |
| Finance, psychology, aesthetics, office skills |
The ability to model the Product Manager Project Management (Intermediate)
| ability | ability |
|---|---|
| talent development | Learning ability |
| Knowledge transmission | Solve the problem |
| Construction Methodology | Achievement-oriented |
| Communication skills | Project Management Body of Knowledge |
| Team management | Related knowledge |
| Agile project management skills | Skills ability |
| Risk identification and control capabilities | Operational capacity |
| Project planning capabilities | |
| Project tracking and control capabilities |
Operational capacity model of Product Manager (Intermediate)
| leadership | Operational capability | The ability to market products | Key qualities | Basic Quality | Related knowledge | |
|---|---|---|---|---|---|---|
| Construction Methodology | Operational data analysis | Product Planning: Version Plan / rhythm | Ownership | Learning ability | technical knowledge | |
| Knowledge transmission | Marketing: Brand / promotion / public | Professional design capability | Mentality and emotional intelligence | Execution | Project management | |
| talent development | Channel Management | Market Analysis / Preview | technical knowledge | Communication skills, a sense of integration into the industry | Other knowledge: Financial, heart, aesthetics, office skills | |
| Market / user research and analysis | External Business Communication (BD / P3 above) |
Baidu above skills than the ability of Tencent, said some of meticulous, Tencent's ability to contain wider. Baidu is more enforceable, but also very complicated.