As a product manager, you must have heard of the K ANO model in your work. What is the K ANO model, and how to understand and use the K ANO model? Today I will share my summary and understanding.
What is the K ANO model?
The Kano model is a tool for classifying and sorting user needs.
What does the KANO model do?
Through this tool, we can better understand that when we are making product requirements, there is a methodology that can be used to guide us to prioritize requirements.
How to understand the K ANO model?
Let me first talk about which ones are. The so-called Kano model refers to the following five types.
Basic requirements:
It is the most basic and essential function of a product. If it is not available or not easy to use, users will feel very dissatisfied and even uninstall your product.
Just like us humans, we must first ensure our health, and then consider whether we are handsome or beautiful. If you can only choose one of health and beauty, you will definitely choose health.
Expected demand:
After satisfying the basic needs, users expect better use, smoother, and simpler requirements. These are all expectations.
Excitement needs:
When your product meets the basic and expected needs, users are actually satisfied at this time. If you design a function that makes users excited and screaming, user satisfaction will be greatly improved.
Undifferentiated demand:
That is to say, the function you do, whether you do it or not, is insensitive to the user, it doesn't matter.
Reverse demand:
This means that when you design this feature, it looks good to you, but the user feels bad to use it, because your feature will decrease user satisfaction.
Okay, here is a brain map for you.
