Liu Fei, the author of "Product Manager from Beginner to Master", brief introduction This book is an introductory book for 0-year-old product managers, from product manager general knowledge, users and needs, design and analysis, product manager recruitment and job hunting, Internet general knowledge and soft power Wait, seven chapters, comprehensively describe the necessary basic knowledge of an excellent product manager from 0 to 1, from entry to mastery. It not only has knowledge and methods, but also has processes and actual combat, and has more insights and thinking. It is suitable for newcomers who want to enter the industry as product managers.
From this book, I extracted some knowledge points. for example
What capabilities do product managers need to master in the early stages:
Exercise your understanding of your own products:
Company positioning, user positioning, product positioning, research and development capabilities
Improve the ability of analysis and judgment:
Many things are very simple, as long as you have common sense of life and basic reasoning ability, it can obviously be more reliable.
Good communication and presentation skills:
Pay attention to communication skills, on the one hand, we must have the "emotional intelligence" we often mention
Responsibility for products:
The most important ability of a product manager is to make the right things happen one after another
Use of tools:
No matter what kind of tool it is, it serves people and what they are currently doing
Qualities a Product Manager Should Possess
Pursuit of products
learning ability
sense of responsibility
self-management ability
Excellent logical analysis ability
Familiar with users, market and industry
Ability to coordinate resources