Apple's retail stores once again have queues to buy iPhone 15, which shows the popularity of iPhone 15. However, some people have questioned the queue phenomenon. However, the two major e-commerce companies have provided evidence for Apple recently, showing that the sales of iPhone 15 are indeed quite hot.
Data released by the e-commerce business of a food delivery platform shows that iPhone 15 sales in the five major cities of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are at the forefront, with sales growth reaching 10 times; surprisingly, there are more consumers in third, fourth and fifth-tier cities this year For e-commerce platforms that have chosen this platform, sales in these cities have increased 23 times. As a result, overall iPhone 15 sales have increased 13 times compared to last year’s iPhone 15.
Another well-known e-commerce company also gave its data, which showed that the first-day sales of iPhone 15 increased by 2.5 times year-on-year, and like the food delivery platform, the growth rate in third-, fourth- and fifth-tier cities was even higher, with a year-on-year growth rate of six times. It also proves that the proportion of consumers in third-, fourth- and fifth-tier cities recognizing iPhone is increasing.
It is natural for consumers in first-tier cities to recognize the iPhone. After all, a larger proportion of consumers in first-tier cities used to use iPhones. For high-end consumers in first-tier cities, their income can afford expensive iPhones. The iPhone’s performance advantages, information security and other features can also better meet the needs of this group of consumers.
Nowadays, consumers in third-, fourth- and fifth-tier cities have begun to recognize iPhone more, which means that not only high-income groups recognize iPhone, but also some domestic mobile phone consumers who originally prefer affordable prices have also begun to purchase iPhone. Previously, media reports pointed out that some Young people not only buy iPhones for themselves, but also for the elderly at home, because iPhones do not have so many advertising traps. Buying iPhones for elderly people who do not know enough about smartphones can avoid advertising traps that cause financial losses to the elderly.
The iPhone is recognized by more users because Apple’s chip leadership is unquestionable. From the performance ranking data of geekbench, we can see that the performance of the A17 processor is twice that of the domestic 5G chip and higher than the Android high-end processor Snapdragon 8G2 Sixty percent.
With its leading performance advantages and the optimization of the iOS system, the iPhone is still running smoothly even after six years of use. Many consumers are still using iPhone7 today; the value of the iPhone is also higher in the second-hand mobile phone market, and consumers can choose to use it for two or three years. After that, the iPhone is sold in the second-hand market, and then you can buy a new iPhone with a little extra money. Therefore, the iPhone's higher economical use than Android phones has been recognized by many people.
The iPhone’s information security has a unique leading edge. Since Apple itself operates very few Internet businesses, it mainly serves as an intermediary for Internet applications. Therefore, Apple has more incentives to help users safeguard their rights and interests. It has been accused of asking for too much in the domestic market many times. Most of the apps that authorize and infringe on user privacy come from Android phones, which increases consumers' trust in the iPhone.
It is not surprising that data from the two major e-commerce companies show that not only the number of users buying iPhones in first-tier cities is increasing sharply, but also the number of users buying iPhones in third-, fourth- and fifth-tier cities is growing higher than that in first-tier cities, indicating that middle- and low-income groups who value cost-effectiveness are also When purchasing iPhones, the sales growth of iPhone15 far exceeds that of iPhone14.
Regarding the good sales situation of iPhone 15 in China, Cook has recently expressed his gratitude to Chinese consumers for their support and the efforts of Chinese employees. He is happy for the hot sales of iPhone 15. The Chinese market is indispensable to Apple, and even more Earlier data indicated that the Chinese market has surpassed the US market to become the largest market for iPhone.