On March 23, 2023, Master Lu and iResearch released the "White Paper on China's Two-wheeled Electric Vehicle Industry" in the second year to sort out China's electric two-wheeled vehicle industry.
Under the "encirclement and suppression" of several traditional electric two-wheeled vehicle giants such as Yadea, Emma, and Tailing, No. 9 Electric has stood out from the encirclement with an absolute leading trend. In 2022, the sales volume of electric two-wheeled vehicles will reach 826,200. The year-on-year increase nearly doubled, with revenue of 2.431 billion yuan, a year-on-year increase of 102%, leading the industry in growth rate. The cumulative domestic shipments have exceeded 1.5 million, a new high.
Although it entered the game late, it came from behind. The style of play behind the rapid development of No. 9 Electric is very high-end, and it has even grown into a force that cannot be ignored in the industry.
Overall sales growth, high-end far ahead
The most direct display of brand strength and reputation is sales data. iResearch recently released the "White Paper on China's Two-wheeled Electric Vehicle Industry", and the accurate data shows us the market position of several major brands in the electric two-wheeled vehicle industry. Among them, Jiuhao Electric quickly "out of the circle" with many first results, including maintaining the first sales in the high-end product line of 5,000 yuan or even more than 7,000 yuan, thus winning the battle in this smoke-free battle. top spot.
Online, the No. 9 brand dominates the overall online sales, and models above 5,000 yuan have a significant advantage. They even won the first place in the sales volume of smart electric two-wheelers in China's domestic market in 2022 and the first place in sales and sales on JD.com and Tmall online. good grades. Judging from the online sales data of JD.com and Tmall, No. 9 brand sales are dominant, far exceeding traditional brands and Mavericks. From the perspective of price range, among the top 10 models sold in the price range above 5,000 yuan, No. 9 brand has 8 models on the list, occupying an absolute advantage.
From May 2020 to August 2022, Ninebot took more than two years to achieve a total sales volume from 0 to 1 million vehicles. Now, after 204 days, the important milestone of 1.5 million vehicles has been achieved again, breaking through at full speed, breaking the industry record again, and having a growth rate much higher than the entire electric two-wheeler market. In addition, according to the financial report of Ninebot Company, the number of Ninebot Ninebot stores in China has increased to nearly 3,000, covering more than 700 counties and cities. The country completed the listing and landed.
The market is always the best touchstone, and multiple first records are not groundless. Ninebot has proved its leading position in the high-end market to consumers with solid sales and market growth.
Ninebot has obvious advantages in true intelligence, and the matrix continues to improve
As an industry pioneer of smart electric two-wheeled vehicles, Jiuhao Electric's far-leading sales are inseparable from its innovation and breakthroughs in technology and products.
No. 9 Electric has deepened the technical connotation of electric two-wheelers, just because the intelligence of No. 9 is a closed-loop "true intelligence" that focuses on the real needs of users, not a pile of functions, let alone a gimmick for price increases. Its rich product lines perform their own duties, and pay attention to the corresponding user demands at a finer granularity. As Zhang Zhenyuan, general manager of the electric two-wheeled vehicle division of No. 9 Company, mentioned in an interview, the core point of the so-called "true intelligence" is that "true intelligence should have an initiative to perceive the user's true intentions and give the correct information. The technical logic of judgment, so in general, when we are making the smart experience of Jiuhao Electric, all functional trends must start from the user experience, not from the gimmick of the technical function itself.”
Jiuhao, which has been focusing on product function innovation and committed to upgrading the user experience, can produce a good result in both horizontal and vertical comparisons. The data shows that the intelligence level score of major electric two-wheeler brands in the country has increased by about 23% compared with 2021, and the overall intelligence level of No. 9 is 61% higher than the industry average. As of February 2023, Ninebot has applied for a total of 1,985 technical patents, ranking first in the industry. Among them, there are 458 invention patents, ranking first in the industry, and it can also be regarded as a leader in appearance and utility patents.
From the perspective of consumers, in addition to brand reputation, service level, and battery life, safety, and comfort from the perspective of products, car owners' demand for intelligence is worthy of attention. 83.9% of car owners prefer to buy electric two-wheelers with intelligent functions when buying cars. Moreover, according to the survey data, nearly 90% of consumers will only choose or give priority to smart electric two-wheelers when buying a car next time, indicating that existing smart electric two-wheeler users are highly dependent on intelligent functions, and consumers The stickiness is also stronger. As an emerging brand, No. 9, compared with those traditional brands, its main selling points are its high level of intelligence, higher brand playability, and more recognizable product shapes.
Take Ninebot’s latest strategic new products as examples, from the Ninebot MMAX series with supercar configuration and leading the industry into the ABS+TCS era, to the Far Traveler F series equipped with the RideyLONG long-endurance system, Then to the 107km full-speed true battery life, the Yuanhangjia M series that refreshed the domestic electric motorcycle full-speed true battery life limit, etc., the new products with different characteristics have enhanced the diversity of Ninebot’s smart electric two-wheeled vehicle product line, while meeting the different needs of consumers, The improvement of its own product matrix has produced a profound and positive promotion value for the electric two-wheeled vehicle industry.
Trendy play attributes are highlighted, No. 9 has unlimited potential
Under such a wave of competing for the consumer groups in the Z era, Jiuhao Electric has opened up its own route, so that wherever there are young people, there are Jiuhao Electric.
For example, Ninebot and bilibiliGoods’ IP Miaoling held the “Ninebot Space” offline in the form of a touring exhibition, which is a cross-border alliance focusing on the two-dimensional scenes that young users are concerned about. At the beginning of the new year in 2023, No.9 officially signed a contract with Glory of Kings-Chengdu AG Super Play Club, League of Legends-AL, Peace Elite-Chengdu AG, CrossFire-AG four e-sports as a "strategic partner in the technology travel industry" As a result, Team Nine has become the only technology travel brand in the industry that monopolizes the four top teams, realizing the two-way empowerment of e-sports and technology travel brands. Through creativity and content, it combines the brand core with the spirit of e-sports, bringing Rich and comprehensive integrated marketing ecological cooperation.
In addition, No. 9 also joined hands with the 25th China University Basketball League (CUBAL), cross-border sports, to seize future market opportunities in advance, and at the same time establish a deeper link with young users. And in this way, it will generate extensive recognition and resonance with Generation Z in terms of personality, attitude, lifestyle and hobbies, and strengthen the deep binding between No. 9 and a wider range of young users, so as to achieve a further breakthrough in the current fierce competition environment in the industry.
From the cross-border two-dimensional circle, to the joint e-sports circle, and then to the layout of the sports circle. Company Nine makes the cross-border gameplay of the technology industry wider and fresher. Compared with conventional methods such as implanting variety shows, Ninebot seems to understand the excitement of young people better, and also knows how to communicate with them, and firmly locks the base camp of young people strategically. In this regard, He Feilong, president of the China Business Division of No. 9 Company, also said in an interview. "We are not selling a car to users, we are becoming real friends with users."
Similarly, Ninebot, as an industry innovator, has gained a strong momentum even though it has only been in the game for more than two years. With a smart, cool, and young brand positioning, it has broken through the limitations of traditional electric two-wheelers in terms of appearance and function, and has become an industry leader. . No. 9 Electric has come from behind, constantly challenging itself, and has established positive values for the current young consumer groups. It is a brand with positive significance. The emergence of Jiuhao Electric not only drives the brand to win the recognition of more young consumers, but also brings vitality to the rejuvenation of Jiuhao Electric's products, and continues to move towards the main track.
From "sales champion", to "smart electric leader", and then to "young harvester". Jiuhao Electric is practicing the corporate mission of "simplifying the movement of people and things, making life more convenient and interesting" step by step. In the smart life led by Jiuhao Electric, Jiuhao smart electric two-wheeled vehicle is not only an innovative travel product, but also a bridge connecting daily life and surprises in life, making travel easier and more convenient, and making life more enjoyable.