According to news on September 8, according to an industry insight report released by TrendForce, Apple’s upcoming iPhone 15 Pro Max will exclusively use periscope lenses, and the proportion of this model is expected to reach about 40%. The report also predicts that the shipment of iPhone 15 series mobile phones will reach 80 million this year, an increase of more than 6% compared with the same period last year, of which Pro models will account for more than 60%.
The report pointed out that although Apple's iPhone 15 series mobile phones will become a bright spot in the market this year, Huawei's strong return will have an impact on the overall sales of Apple's mobile phones, and annual sales are expected to decrease by about 5%.
According to relevant media citing the report, the terminal pricing of the three new iPhone 15, iPhone 15 Plus, and iPhone 15 Pro models is expected to be similar to last year. However, since the Pro Max model is equipped with a high unit price periscope lens, it is expected that the price may be within $100 higher than the previous models, reflecting the cost difference.
The report also shows that the memory of the iPhone 15 Pro model will be upgraded to 8GB, but the starting memory will still be 128GB.
Many consumers are looking forward to Apple's new generation of mobile phones. Among them, demand for Pro models will exceed expectations. According to industry insiders, Apple has made great efforts in the functions and design of the new mobile phone, adding more black technology elements, which are sought after by many consumers.
Overall, Apple’s iPhone 15 series of mobile phones will be a highlight in the market this year. However, although Apple will maintain its relative advantage in the future, it cannot be ignored that other manufacturers are also constantly improving their technological level and innovation capabilities, and the market competition will become more intense.