Apple released the fourth quarter of 2019 (first quarter fiscal year 2020) results show that all of its product lines have achieved growth, iPhone sales rose 8%, which is the first time in recent quarters to achieve growth, which will Huawei will help it regain the lead position in the global mobile phone second child.
Since the second quarter of 2018 to the third quarter of 2019, Apple beyond the fourth quarter of 2018, only Huawei and iPhone shipments for the quarter is only 4.1 million, or 6.8% higher than Huawei, Huawei Apple's lead is very weak .
To the first three quarters of 2019, Huawei's lead over Apple's further expansion, three quarters of Huawei shipments continued to grow, while the iPhone is a continuous decline in shipments, Huawei expects 2019 shipments of mobile phones reached 2.4 million, while iPhone shipments may fall to below 200 million.
Happened in September 2019 after Apple released three new iPhone changes, three new Apple iPhone will not upgrade pricing, but one of the most expensive iPhone11 pricing than the previous generation iPhoneXR cheap 1000 yuan, due to the pricing of iPhone11 more affordable, triggered a worldwide wave of panic buying, Apple and even rare repeated increase in orders of iPhone11, iPhone sales thus made a substantial rebound.
At the same time, we had substantial growth in shipments of Huawei seems to have encountered obstacles. Due to the impact of the US factor, Huawei's mobile phone shipments in the overseas market decline in a row, rely mainly on the domestic market pull, the third quarter of 2019 in the domestic market, Huawei's mobile phone shipments grew 66 percent, but in 2019 the fourth quarter, according to Canalys published in the Chinese market smart phone shipments data show that Huawei's mobile phone shipments grew only 11 percent, down nearly two, if shipped overseas markets continue to decline so Huawei cell phone overall shipments in the fourth quarter of 2019 the amount may only keep 60 million level.
Huawei said it had mobile phone shipments in 2019 was 240 million, represents a mobile phone shipments in the first half was 118 million when its performance in the first half of 2019 released by market research firm IDC data presented show three Huawei cell phone quarter shipments of 66.6 million, it follows that Huawei's mobile phone shipments in the fourth quarter of 2019 was 55.4 million, even lower than shipments in the fourth quarter of 2018.
苹果在2019年四季度iPhone的销售收入取得同比增长8%的成绩，这是在iPhone11 Pro和iPhone11 Pro MAX没有提价、iPhone11降低定价的情况下取得的，如此推算下来，该季度iPhone的销量应该超过2018年四季度的6450万部，如此一来苹果很可能在2019年四季度反超华为夺回全球智能手机老二的位置。
受iPhone11热销的影响，苹果似乎正重新调整它对iPhone的定价策略，据悉即将于一季度推出的iPhone9定价会低至2999元；今年9月将会推出四款iPhone，其中最便宜iPhone定价可望落在3000元价格段，如此一来苹果今年的出货量或许会取得大幅反弹，它与华为将展开对全球智能手机市场老二位置的激烈争夺。
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柏铭科技 BMtech007
