It can be seen from an e-commerce platform that Apple's iPhone15Pro max has as many as 2 million reviews. In contrast, there are only 200 reviews for a certain competitor's mobile phone. It can be seen that although some people pointed out that this mobile phone sniped the iPhone15, but iPhone 15 sales have not been affected.
The iPhone 15 caused a lot of controversy before and after its release. First, a well-known communications expert accused the iPhone of falsely marking 5G, which caused a great impact. However, this statement was refuted by many technical engineers in the communications industry, because the 5G standard is allowed This is how the phone shows 5G.
Subsequently, a group of digital bloggers pointed out that the lens of the iPhone 15 was filled with dust, and some digital bloggers pointed out that the cracks in the iPhone 15 were too large, blaming it on being made in India. However, industry insiders immediately pointed out that the most popular iPhone 15 Pro and iPhone 15 Pro max are both made in China. Only iPhone 15 and iPhone 15 plus are manufactured in India.
A lot of negative news caused a huge response on the Internet, but the pre-sales and first-day sales of iPhone 15 were unexpectedly enthusiastic. Data from an e-commerce platform shows that the iPhone 15 Pro max quickly exceeded 1.2 million units during the pre-sale stage, and subsequent pre-orders for the iPhone 15 Pro also exceeded 1 million units, exceeding one million units faster than last year's iPhone 14.
The iPhone 15 was equally enthusiastic on its first day of release. Apple retail stores across the country were queuing up to buy it. It is estimated that the sales volume on the first day exceeded 2 million in the Chinese market alone, which also exceeded last year’s iPhone 14. Obviously, Chinese consumers have used their own actual actions to Expressed support for Apple, and Apple CEO Cook also quickly expressed his gratitude to Chinese employees and consumers.
iPhone15 is popular among consumers because of its greater brand reputation. After all, Steve Jobs built a strong brand for Apple back then. Even though Steve Jobs has passed away more than 10 years ago, Apple is still the leader in the high-end mobile phone market, and consumers still think that iPhone is It is the leader in the high-end mobile phone market.
Secondly, Apple’s A-series processors are two years ahead of Android mobile phone chips. The A17 processor equipped in the iPhone 15 is the world’s first 3-nanometer processor. This time, the performance of the competitor’s 5G mobile phone processor is almost 4 generations behind the iPhone 15. , and the prices of the two are similar, consumers will of course choose the iPhone 15 with stronger performance.
Thirdly, for high-end consumers, the system security of the iPhone is higher. Nowadays, consumers are very tired of Android phones being filled with more and more advertisements and even invading bank text messages, making consumers afraid, but the iPhone does not have this Due to the situation, the iPhone prioritizes ensuring the interests of users, and even some well-known domestic Internet companies’ apps were removed from the shelves by Apple for asking for too many authorizations. This has made consumers trust the security of the iPhone more.
Finally, consumers trust Apple’s after-sales service more. In response to the problem of dust getting into the lens of this batch of iPhone 15, Apple said that it will allow returns. However, domestic mobile phones have been complained by users many times and are difficult to return when purchased in physical stores. Such an expensive mobile phone obviously consumers Trust Apple more.
It is not surprising that although there are many voices criticizing the iPhone on the Internet, it has not had much impact on iPhone sales. Obviously, consumers' trust in Apple has not given up buying iPhone 15 because of the complaints on the Internet, but has made users determined to buy it. Confidence in iPhone 15 has pushed iPhone 15 sales to exceed iPhone 14 sales.