Apple’s results show that its sales in Greater China fell by 28.5% year-on-year in the third quarter. Some analysts believe that this was mainly because Chinese mobile phone companies took away its market. Is this really the case?
According to data on the Chinese smartphone market in the third quarter of this year released by the market research agency Canalys, Apple’s shipments fell by 1% year-on-year, and its shipment growth rate ranked second among the top five mobile phone companies, and its shipments The volume decline is also lower than the overall decline of 15% in the Chinese mobile phone market.
Among them, the top three Chinese mobile phone brands Huawei, vivo, and OPPO's year-on-year declines were 18%, 13%, and 18% respectively, which were far greater than Apple's decline. Obviously, Apple's decline in the Chinese market was not because it was robbed by Chinese mobile phone companies. Market, even in terms of market share, Apple's market share rose from 5.3% in the same period last year to 6.2%.
If compared with last year, then it shows that its performance in the Chinese market in the third quarter of this year is quite outstanding. In the third quarter of 2019, Apple’s shipments in the Chinese market fell by 28% year-on-year. This year’s decline was much smaller than last year, showing that it has stabilized in the Chinese market.
As far as the global market is concerned, the iPhone 11 launched by Apple last year has consistently ranked first in the global hot-selling mobile phone list, and the global hot-selling mobile phone list shows that there is no high-end Android phone among the top ten, showing that it includes Chinese mobile phone companies. Many Android mobile phone companies have been completely unable to compete with Apple in the high-end market.
It’s worth noting that media reports this year have shown that the bosses of several Chinese mobile phone companies use iPhones. This proves the iPhone’s excellence. Today’s Chinese mobile phone companies rarely talk about their phones being better than the iPhone. After all, the bosses Everyone recognizes the iPhone more. How can consumers think that Chinese mobile phones are better than the iPhone?
With the newly launched iPhone 12 supporting 5G technology, Chinese mobile phone companies have lost a major competitive advantage. The sales of iPhone 12 may be better than iPhone 11, and Android mobile phone companies may further decline in the high-end mobile phone market.
This time, Apple’s sales in Greater China have fallen sharply, not because of the sharp decline in iPhone sales. It may be because the iPhone 12 is about to be released. Apple lowered the price of iPhone 11 and its sales fell.
Therefore, Chinese mobile phone companies are pleased with the decline in Apple's sales. Instead, they should worry that they will face the containment of the iPhone 12 in the high-end mobile phone market, leading to major setbacks in the high-end mobile phone market.
---------------------------------
BM Tech BMtech007