Nowadays, with the advent of the information society, the sales market is showing a fragmented development trend. In order to find users, various industries conduct offline promotion activities based on online advertisements, but the effect is minimal. It is becoming more and more difficult to attract customers, and the cost is also getting higher and higher, which has become a trouble for many companies.
From passive acquisition of customers to active acquisition of accurate willing customers is the core of survival. All walks of life must grasp higher quality and more efficient marketing channels in order to remain invincible in the fierce competition!
The process of big data precision marketing for operators is divided into three levels: collecting and processing data, modeling and analyzing data, and interpreting data. Collect and process data such as customer characteristics, product characteristics, and consumption behavior characteristics, and realize multi-dimensional analysis of customer consumption characteristics, product strategy analysis, and sales strategy-oriented analysis. Promote the planning and implementation of marketing strategies by accurately grasping customer needs and increasing customer interaction.
Compared with the traditional model, operators' big data mainly relies on powerful database resources, and the rules of customer acquisition have also undergone great innovations:
► Relevant companies can specify URLs: real-time crawling of terminal product users and visitors who have browsed relevant URLs and web pages.
► About the company-specific APP: Instantly obtain the end product users who have browsed the relevant APP, and apply for registered customers.
► The company-specific 400/landline telephone instant pick-up dials the terminal product user through the relevant 400/landline telephone, and enters the outgoing communication record.
► Relevant company-specific short message number: immediately intercept the terminal product user groups who have received the relevant short message number.
Shufang big data precision marketing system
It can be said that the big data collected by operators are all intended users, because according to the logical thinking of our normal people, only when a person has needs in some aspects will he go to some websites, apps, etc. to search for information. Therefore, this method is low in cost and high in efficiency. Therefore, the operator's big data is captured in real time, and accurate data information can be obtained through screening, and it is low-cost and high-efficiency.
In the era of big data, enterprises must take advantage of the inherent advantages of big data to create miracles. The cost of customer acquisition is high, the conversion is difficult, and the competition in the loan industry is intensifying. When small and medium-sized enterprises are facing survival difficulties, Shufang's big data precision marketing system will surely bring a glimmer of hope to the loan industry.