1. There are no purely traditional enterprises after the epidemic
Digitization will affect us more or less, and there will be no purely traditional enterprises after the epidemic. Nowadays, no company can say that it is a purely traditional company. It must have some digital tools to improve the efficiency of its marketing and management.
For example, first, did you use WeChat to add your customers? If you use WeChat to add your customers, it means that you use such an Internet tool to improve your marketing efficiency. Second, have you established a WeChat customer base? Third, have you posted any promotional information in Moments? Fourth, do you have to hold some video conferences, especially during the epidemic until now, have you held video conferences with your customers and your employees? Fifth, have you ever opened a live broadcast to sell goods?
I'm sure everyone is in the process of digitization more or less, faster or slower. Let me share with you a set of data. WeChat has 1.2 billion active users. It can be said that any company, even if you are engaged in mechanical equipment and bearings; no matter how traditional your company, your products, or how traditional your company is, I believe you I must have borrowed some digital tools.
Here is a sentence to share with you: Digitization is the greatest certainty in the future, this is what Ali’s Xiaoyao son-Zhang Yong said. Digitization is the greatest certainty in the future. We always face the future with many more or less factors, that is, uncertainty. For example, if I ask you to set your sales target for next year, you say I will set 10 million or 100 million. Great? When you are setting your goals, you always think: What if the epidemic repeats? What if the right employees are not recruited? Or what should we do in case of any problems in management? This is all great uncertainty! But there is one point. Digitization is the greatest certainty in the future. In the future, more and more digital enterprises will definitely be borrowed from digital platforms. This is very certain.
This year's speech by Luo Ji Siwei's New Year's Eve speech also shared a few things about digitization. The first is that the trend of digitization is irreversible and has been greatly advanced by the epidemic at least 6 years. Second, the digital future is a divided future. What does it mean? Either you are trapped in the digital system, or you become stronger because of the digital system.
2. Powerful WeChat ecosystem
Today, every day:
1.09 billion users open WeChat;
330 million users made video calls;
780 million users entered the circle of friends;
120 million users posted in Moments;
360 million users read public account articles;
400 million users use mini programs;
There are many more, including WeChat payment, corporate WeChat, WeChat reading, search, etc. I won't talk about them one by one.
—— 2021, January, 19 WeChat Night, Zhang Xiaolong
3. What is Enterprise WeChat?
What is enterprise WeChat? In fact, the enterprise WeChat is not what it is in the beginning.
Most of us have heard that corporate WeChat started at the end of last year, but corporate WeChat has been online since 2016. What is its first version? The first version is an internal communication tool within the enterprise, which is equivalent to a WeChat within the enterprise.
The second major version in 2017 has changed its positioning. It is called a mobile office tool within the enterprise, which is equivalent to an office tool on an OA phone on a mobile phone.
It was not until October 2018 that it became the exclusive connector of the enterprise, and it changed to such a positioning. What is the exclusive connector of the enterprise? Let’s see what Zhang Xiaolong said personally:
Regarding corporate WeChat, if it is positioned as a communication tool within the company, I think its context and significance will be much smaller. Only when it extends to the outside of the enterprise, it will generate greater value.
The follow-up new changes of enterprise WeChat are based on a new concept, and we hope that every employee of the enterprise will become a window of enterprise services. People are services and authentication services.
What does that mean? Enterprise WeChat is such a tool, which is specially designed for enterprises and used by enterprises to connect its customers. For example, our company has about 10 people, but we have thousands of customers added to our corporate WeChat, and then we come to provide services to customers, as long as customers find one of us, it represents the company, as long as they can You can find services when you find people. This is people as service.
