[Shufang Big Data] How to find customers in the decoration industry? What are the channels for online customer acquisition?
Big data of triple network operators has been an effective means of industry marketing in the past two years. It is mainly based on the operator's end user data and some characteristics of the enterprise to achieve the purpose of accurate customer acquisition and precise marketing. In China, China Mobile, China Unicom and China Telecom have more than 1 billion users. Now, the big data business of triple network operators requires real-name authentication. Every user is a living person, and everyone has complex social relationships and needs. The daily online behavior and call records of these users will be recorded and stored in real time by the operator in the form of big data.
Let's take a look today at why triple network operators can accurately acquire customers with big data?
Because the big data of the three network operators is modeled and analyzed and captured in real time through the underlying big data of the operators.
For example: a customer who needs decoration, he will search for decoration-related keywords in the search engine, and find the website he is interested in through the keywords (bidding promotion website made by yourself, or bidding promotion website made by peers or competitors Website) to browse, if you feel that the decoration style given by this website or company meets your psychological expectations.
As a decoration company, as long as customers visit the bidding promotion, no matter whether they leave their contact information or not, they are accurate customer resources for their company, and they have the opportunity to convert them into intended customers.
Advantages and capabilities of big data for operators:
1. It can provide all industries or specified APP download (use) user information;
2. Specify website url visitor information;
3. Information resources within the designated area;
4. Incoming and outgoing call information of competing phone calls;
Tens of thousands of customized personality tags, including demographic attributes, personal hobbies, consumption tendencies, terminal devices, browsing behaviors, etc.;
Customize user tags, age, region, gender;
Users who search for a certain keyword on the whole network;
Designated telephone number: the records of inbound and outbound calls of the required peer consultation telephone;
The whole network obtains potential customer clues, and the promotion cost is much lower than that of Baidu, Tencent, Toutiao and other advertisements, and the customer acquisition is more direct and accurate; in-depth mining, large number of users and high conversion.