The digitalization of home improvement is a brand new blue ocean, and the industry will undergo a profound and thorough change

　　In the past, the operation mechanism of home improvement was from the decoration company to the decoration owner , from the building materials company to the decoration site . Such an operation mechanism is based on the existing products . For many home improvement companies , they are more Many places play the role of matchmaker and intermediary , and only need to sell home decoration-related products and services to decoration owners.
　　This is a typical top-down operating mechanism . Under such an operating mechanism , the upstream of the home improvement industry is just production , while home improvement companies are just matching and intermediaries , and decoration owners are just passive acceptance and purchase . Even in the Internet age , such an operating mechanism has not undergone many essential changes.
　　If only the way of matching and intermediary in the home improvement industry is changed , but the operating mechanism of the home improvement industry is not changed, then the efficiency of the home improvement industry cannot be significantly improved and changed anyway . When the digital age comes , what we see is the advent of a new wave of development led by digitalization . With the help of digital means ,The operating mechanism of the home improvement industry is no longer top-down and consistent, but interactive and synergistic .
　　Under such a brand-new mechanism , the supply side of home improvement can be home improvement companies, building material manufacturers, decoration workers, and decoration owners; the demand side of home improvement can be designers, decoration workers , and decoration companies . , Building materials dealers . When such a brand-new mechanism begins to reshape the home improvement industry , the development dividend released by the home improvement industry can be further released. 　　The function of home improvement will be deeply transformed by digitization. 　　The function and function of home improvement are directly related to the profit model and cash flow of home improvement . Therefore, if the digitization of home improvement cannot bring about a deep and comprehensive change in the function and role of the home improvement industry , Then, the so-called digitization of home improvement is just an ungrounded ideal kingdom , just a beautiful blueprint that has been drawn . One of the most important reasons why the digitalization of our club house decoration is a brand new blue ocean is that it has carried out a deep and thorough transformation of the functions and functions of the home decoration industry .

And there is a market and demand for such a transformation, which can meet people's home improvement needs.
　　The author believes that one of the aspects of the transformation of the home improvement industry's functions and functions by the digitalization of home improvement is that it will change the home improvement industry from just an industry of offline decoration to an online and offline combination , and a fusion of virtual and reality. The presence. After digital transformation , what we think of as home decoration will no longer be as simple as the traditional home decoration that can be seen and touched in a simple sense , but will begin to show more of the combination of virtual and reality. functions and colors.
　　From another perspective , the function and function of home decoration has been upgraded from just creating a living space to a role of a bridge and link connecting inner life and outer life . To put it simply, the digitization of home improvement makes home improvement the role of a "builder of digital life" and a "connector of digital life".
　　For every player , find out the new dividends and new potentials released behind the upgrade and transformation of the functions and functions caused by the digitalization of home decoration, and continue to let these new dividends and new potentials bring new opportunities to the development of the home decoration industry Development can truly release new dividends in home decoration and find more new possibilities for development.
　　Conclusion
　　If you want to find the next blue ocean in the home improvement industry, the digitization of home improvement is definitely the one that cannot be ignored. One of the important reasons why the digitization of home improvement brings so many development dividends is that its transformation of home improvement is not superficial or superficial in a simple sense, but in-depth and comprehensive. It is precisely because of this that the digitalization of home improvement is a brand-new blue ocean. Under such a brand-new blue ocean, the home improvement industry will inevitably undergo a deep and complete change, and the development potential it brings is much greater than that of the Internet home improvement era. Much, much more.