With the progress of the times, the product that is most suitable for users is the best product. The introduction of the facial payment function is undoubtedly more beneficial to our consumers. I believe many people agree with this principle. Thanks to the promotion of the central bank, in the past two years, aggregate payment has become a blue ocean for entrepreneurs. Scenes where Alipay and WeChat Pay share a barcode are all over the streets. The time and transaction costs saved by consumers have promoted the optimal use of social resources.
Emerging artificial intelligence technologies are constantly being applied to payment scenarios, from fingerprint payment and voiceprint payment to face-swiping payment. The spread of new technologies can always exceed our expectations and quickly penetrate into all aspects of life. With stricter industry supervision and continuous iteration of smart applications, the dual role of the payment industry is ushering in a revolutionary turning point ---face payment is beginning to become popular. Face-swiping payment, smart medical care, smart campus, smart bank, catering supermarket hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Although the advantages of face-swiping payment are more than that of scanning code payment, scanning-code payment is not to the point where it needs to be fully replaced, so why Alipay would rather spend 3 billion yuan to promote face-swiping payment than continue to use What about scan code payment? That's because now no matter whether it is software or hardware, serious homogeneity problems have appeared. Today this company has released a product, and tomorrow there will be other similar products.
The advantages of face payment can be summarized as convenience and security. From a convenient point of view, compared with scan code payment, face payment does not rely on hardware devices such as mobile phones, and can also help customers save the trouble of remembering and entering passwords. It truly realizes the "fusion" of people with wallets and bank cards. After all, mobile phones will also have problems such as no electricity and poor signal. These problems will not be a problem after the face payment is made.
From a security point of view, the QR code is in danger of being stolen, but when paying by swiping the face, consumers themselves are walking wallets or bank cards. The existing technology can fully realize the second recognition and second verification, and can resist the attack of photos, videos and even mask imitation. Advanced face recognition technology has greatly reduced the risk of information and password theft, and is more secure than QR codes. Regardless of whether you are an entrepreneur or a business, it is the first year of the business of face payment, and it is a great time to join the face payment market. The earlier you do it, the wider the market, the more you will accumulate.
In the fierce competition of homogeneity, "only those who gain users can gain the world" is the last word. The novel, convenient, efficient and secure payment experience brought by face-swiping payment can greatly improve users' recognition and trust of products, and can also quickly attract new users to settle in, achieve the purpose of occupying the market and increasing user stickiness. This may be the fundamental reason why Alipay would rather pay a huge price to implement face payment.