"The release of the Blue AI industry model marks a new stage of Blue Cursor's Al² strategy." Pan Fei, CEO of BlueFocus Group, said at the press conference that seizing the AI opportunity will bring BlueFocus closer to a global technology company. In the future, we will continue to iterate and move forward in three aspects: First, changes in production efficiency and methods to fully empower our business. We have achieved phased results in this regard, basically achieving 100% employee penetration rate and business utilization rate. 70%. The second is to create new models and new capabilities: including but not limited to a large increase in AI native content, industry model ease of use and leadership, and new generative advertising forms. The third is to create super individuals and organizations in the AI era and reconstruct all aspects of Blue Cursor with new paradigms.
Pan Fei, CEO of BlueFocus Group
As the overall implementation framework of BlueFocus AI² strategy, Blue AI is connected to the underlying models of Microsoft Cloud, Baidu, and Zhipu AI as technical support and base. It integrates BlueFocus’s professional operation model and content precipitation, and will reconstruct the marketing industry operation paradigm. , leading the marketing industry into the intelligent era of human-machine collaboration.
Professionally driven industry model Blue AI accelerates human-machine collaboration
Under the wave of generative AI, a new round of scientific and technological revolution and industrial transformation are developing in depth, and marketing changes are accelerating. Blue Cursor is rapidly deploying, releasing the AI² strategy, fully embracing AIGC, and creating a new production method of AI+ content. In the first half of the year, more than 70% of BlueFocus's customers have used generative AI-related services, about 20% of customers have used it extensively and brought in a certain amount of income, and the overall business efficiency has improved by about 30%.
Today, under the AI² strategy, BlueFocus relies on its profound marketing accumulation and content accumulation, long-term R&D investment and technology accumulation, and the support of underlying technologies such as large models and cloud services to officially launch the marketing industry model Blue AI, realizing A quick start to the AI era.
Blue AI industry model leader Li Linbo
"The direction of Blue AI's construction is to drive AI with expertise, deeply apply the ability of large models, and gradually transform the professionalism of people in the traditional work process into a mutual iterative process of human-machine collaboration." Li Linbo, head of Blue AI's industry model, said at the press conference According to the on-site introduction, “Blue AI focuses on the three main vertical scenarios of content generation, thinking assistant, and experience innovation, and has pioneered three integrations: integrating large models and private data scheduling, integrating specific scene data into large models, and integrating global audience analysis. And personalized social media creation, integrating AI creative generation and creative scene derivation, realizing the integration of specific human-machine collaboration methods into large models."
As an industry model that better understands brands and consumers, Blue AI inspires creative content in specific marketing scenarios and brings brands closer to consumer needs. Whether it is overseas localization or domestic personalized grass planting and other needs, Blue AI will be better Deeply understand user needs, greatly improve the efficiency of localized content analysis and grass planting praise. As a creative assistant, Blue AI provides high-quality AI creative derivative content that is more in line with the marketing field through professional accumulation of models and processes, covering multi-tasks, multi-scenarios, and changing functional requirements, avoiding repeated "drawing cards"-style production, and significantly Improve the effectiveness of content creation. In the future, Blue AI will focus on AI-native interactive innovation, bringing brands closer to consumer participation, reshaping users' consumption decisions, and gradually forming a production model of human-machine collaboration and co-creation.
It is worth noting that during the application process of Blue AI, specific collaboration methods between people and models, such as workflow and content resources, will continue to accumulate, forming an iterable industry model. These accumulated paths and assets will also become BlueFocus's unique model resources, continuously feeding BlueFocus's marketing capabilities and professional advantages, better driving business growth, and thus accelerating the transformation of the business model in the marketing industry.
Build an industry ecology with TOP large models to reconstruct a new industrial pattern
Fully embracing AI and jointly exploring a new paradigm of AI creation, Blue Cursor has taken a small step into the era of AI large models. As an industry model between the general large model base layer and the more specific AI application service layer, Blue AI has connected with multiple TOP partners to establish a complete industry ecosystem.
At the bottom of LLM, BlueFocus has launched special co-creation cooperation with Baidu, Zhipu Huazhang, Microsoft (China), etc. to explore the integration point of large models and the marketing industry; at the MaaS layer, BlueFocus has cooperated with Alibaba Cloud, Tencent Cloud, Huoshan Cloud, Microsoft Cloud and other cooperation to practice the deployment, delivery and resource support of AI applications. Relying on MaaS ecological partners, Blue AI will achieve better understanding of vertical needs, better knowledge search and application, better comprehensive output and feedback, and better model creation.
Vice President of Baidu Group Yuan Foyu
"Industry models are closer to customers. Companies with industry expertise like BlueFocus will usher in huge opportunities with the support of large models." At the press conference, Yuan Foyu, vice president of Baidu Group, said, "In the era of large models, there is a greater need Ecology requires more cooperation and division of labor to jointly serve customers and create value for customers. Baidu is committed to promoting AI inclusiveness in thousands of industries and is willing to provide solid technical support to ecological partners. I believe that with the empowerment of Blue AI, Blue AI ColorFocus will continue to iterate and develop to achieve real changes in the AI era. I look forward to having companies like BlueFocus in all walks of life to conduct more in-depth exploration and practice in the AI field and promote the development and progress of the entire industry. .”
Pan Fei issued cooperation letters of appointment to AI Talk History and Maiju
In addition to large model partners, BlueFocus is also building a super individual ecosystem. As one of the important foundations of Blue AI, super individuals who are quickly embracing AI are being seen and discovered. At the press conference, Pan Fei, CEO of BlueFocus Group, issued cooperation letters of appointment to AI Talk History and Maiju. They became the first batch of super individual partners of Blue AI. Their aesthetic, technical, creative and other characteristics will allow AI to play a greater role. energy, inspiring a broader space of imagination. At the same time, the prototype of Blue Cursor's industrial ecology around AI is rapidly taking shape.
Zhao Wenquan, Chairman of BlueFocus Group
In this wave of AI, large models are continuing to be implemented in all walks of life, bringing new imagination to the AI era and opening up a broader development space for the marketing industry. As a leading industry model in the marketing field, Blue AI will change traditional marketing operations, accelerate cost reduction and increase efficiency, and will also promote asset construction and precipitation in the marketing industry in the AI era. “The implementation of Blue AI allows us to see the infinite possibilities of AI technology in the marketing industry. This is the beginning of Blue Focus’ full-speed sprint towards the AI era.” Zhao Wenquan, chairman of Blue Focus Group, said, “Standing on the verge of the explosion of generative AI At this point, AI service capabilities have penetrated into the broader real economy and will promote technological innovation, industrial upgrading and productivity leaps. Embracing the dividends brought by AI technological changes will not only bring Blue Cursor to a new stage, but also realize marketing The industry’s business model has been restructured and entered into a new industrial landscape.”