After Tulas Auto Life became a member of the JD Automotive Quality and Safety Alliance, it joined hands with 1688 & Tesla to establish a new energy ecological alliance to jointly create a new format in the new energy vehicle market.
The event was held at Alibaba Binjiang Park from June 5 to 7, 2023. Turas Auto Life attended this event as an outstanding brand representative in the automotive industry. The person in charge of Turas Auto Marketing Center presented " Special topic sharing on "Opportunities and Challenges of the Automobile Products Market in the New Energy Era".
During the award ceremony of the event, 1688 also awarded the brand pioneer award to Turas Car Life. Mr. Wang, the distribution manager of Turas Car Life, came to the stage to receive the award as a brand representative. Winning this award is also a high praise and recognition for the brand.
In addition, Turas Car Life also carried out brand & product promotion during the event, showing high-quality technological and aesthetic car products to participants, and bringing everyone a "scent experience" activity of aromatherapy products, allowing everyone to deeply Experience the joy of driving space.
With the advent of the new energy era, the automotive product market is facing opportunities and challenges, and a competitive landscape is gradually taking shape. The new energy automobile industry is showing rapid growth in China, with both ownership and sales increasing, and market demand gradually diverging, becoming a new direction for the development of the automobile industry. The rapid growth of new energy vehicles and the gradually forming competitive landscape have posed new challenges to automotive product companies.
Founded in 2012, Tulas is a new lifestyle brand and officially entered the automotive market in 2016. As a top brand in the automotive supplies category on Tmall and JD.com, Tulas Car Life has always adhered to the principle of making driving full of fun and fun. Philosophy and Vision. At present, various products have been laid out in various scenes in the car, and a series of products such as in-car aromatherapy, comfortable travel, cleaning and care, and Tesla ecology have been formed to provide technology and aesthetics for the fun driving culture and the pursuit of high-quality lifestyle. Combined interior space solution.
Turas Car Lifestyle Brand adheres to user value as the king of development, insists on being user-centered and value-providing-oriented, focusing on user needs and product innovation, and is committed to continuous breakthroughs and innovations in technology to achieve the goal of moving from "satisfying user needs" to "realizing "User Value" changes. In the future, Tulas Car Life will also lay out the new energy vehicle market from different perspectives such as technological innovation, female power and the younger generation, intelligent driving experience, and entertainment in the vehicle space.
As smart electric vehicle companies take users as the center, value provision as the guide, and aggregate industrial resources, they present an open and win-win interconnected and three-dimensional ecological structure. Under this background, Tulas Auto Lifestyle Brand has established an interconnected and three-dimensional industrial system, optimized supply chain and product design, and achieved the goal of driving social value. In addition, Tulas Car Lifestyle Brand also strengthens brand promotion, user participation and other strategies, lays out the car ecosystem, and brings new opportunities and experiences to the market and users.
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