This article summarizes: In recent years, with the continuous improvement of consumers' requirements for quality of life, intelligent products have gradually entered the public households, and many household products with "smart" attributes have entered thousands of households. In the domestic market, giants from communications, Internet, home appliances, home furnishing, real estate and other industries have released smart home strategies and laid out product ecology, and the track is extremely hot.
"Making the cake bigger" is naturally the consensus in the industry, but in the face of customers with increasingly "tricky" tastes, what stories can smart homes tell in the future?
1. Open up the interactive entrance from the speaker to the control panel
2. Transition to smart life, breaking the single scene
3. From passive to active, open non-inductive interaction
On October 5th, the Matter1.0 smart home accessories standard was officially released. "Matter Protocol" aims to solve the problem of fragmentation in the smart home field by building a unified application layer "language" to eliminate compatibility concerns between different protocols and different ecologies.
For China's smart home industry, the impact of the epidemic and the rise of the "stay-at-home economy" have led to increasing consumer demand for smart terminals. The emergence of the Matter protocol has contributed to China's smart home from fragmentation to bottom-level unity. The market is eager for a more refined and integrated smart home experience, and the future of Chinese smart homes is also moving in this direction.
From the speaker to the control panel, open up the interactive entrance
Under the general trend of whole-house intelligence, the number of smart terminals is gradually increasing, and an entrance is needed to control the status of smart devices.
The speaker is currently the first entrance to the market. From "Xiaoai Classmate" to "Xiaodu", users have gradually become accustomed to issuing instructions to the speaker, and using voice control to switch lights, doors, and curtains.
The current only "entrance" is bound to the user's interaction habits to a large extent. Voice has become the only way for users to interact, and wake-up words + command words have also become the only instruction mode.
As the basic facility of the whole house intelligence, the smart home interactive entrance urgently needs new presentation forms to meet the specific needs of different spaces of the family, different interaction habits and connection tendencies.
Faced with a variety of terminal devices and multi-modal interaction modes, the control screen is undoubtedly one of the most intuitive and easy-to-operate interaction portals.
IDC's "China Smart Home Equipment Market Quarterly Tracking Report, Second Quarter 2022" shows that in the first half of 2022, China's smart home central control screen market shipped 300,000 units, a year-on-year increase of 160.7%. It is estimated that the shipment volume of the smart home central control screen market will exceed 650,000 units in 2022, a year-on-year increase of 106.4%, and the compound annual growth rate of market shipments in the next five years will exceed 60%.
EZVIZ Networks innovated in the interactive mode, upgrading the interactive mode from voice commands to multi-dimensional interaction. EZVIZ released two smart central control screens in March. Among them, the intelligent central control screen SP4 has advanced centralized interactive equipment for unified management Ability, pioneered the "Take a shot" function on the screen, lightly tap the screen to automatically turn on/off the light and execute the scene, you can freely choose the execution command to take one shot or two shots, and freely configure various scene modes.
The central control panel of Di Nike smart home expands the radiation range of the central control system, which is not only the core of building a new intelligent ecology of the whole house, but also the intelligent connection point inside and outside the house. It can be interconnected with smart community subsystems such as building intercom, smart door locks, and smart traffic, and realize functions such as visual intercom, elevator control, and unlocking linkage, and achieve an integrated intelligent experience of "smart community + smart home".
Max Smart is committed to realizing the interconnection between brands, providing wired and wireless networking methods for centralized control, and providing smart home interfaces (RS485, Zigbee, BLE, Wi-Fi); supporting Xiaomi, Huawei, Ali , Tuya and other platforms.
No matter what kind of central control system, the trend is the same, that is, smart home devices will be upgraded to integrated control based on the transformation of the entrance, simplify the instruction operation steps, and realize fast and extensive device connection.
Therefore, technology giants represented by Xiaodu and Huawei; security giants represented by Di Nike and EZVIZ; home appliance giants represented by Haier and Midea, and other industry leaders have entered the market one after another, laying out the new smart home track of the central control screen .
Transition to smart life, break single scene
When the types of smart items are gradually enriched, the entrance interaction platform is the infrastructure of smart items. But whether the portal can help users realize the interconnection of smart homes depends on how fast traditional home products are intelligentized.
The reason why the smart home is smart depends on the linkage effect of "one hair moves the whole body": the curtains and lights are turned on at the same time when you get up, and the cooking utensils and range hood work closely together when cooking...It is difficult for a smart home to work in a single scene ️, users' needs for scene-based intelligence and overall solutions are more urgent than imagined.
To quickly open up home scenes and realize the interconnection of indoor infrastructure, traditional home products must accelerate the process of intelligent transformation. "Whole house intelligence" is the inevitable result of changes in user needs. According to IDC FutureScape, by 2022, 85% of devices will be connected to Internet platforms, and 15% of devices will be equipped with IoT operating systems.
Panasonic's model provides a reference for the development of domestic smart homes. Its smart home control system has opened up the connectivity of all its products, corresponding to different home scenarios such as security, lighting, kitchen, bedroom, and bathroom.
As the core of the smart home ecology, the intelligent central control system realizes the local control, remote control, and voice control functions of each smart device; the intelligent interactive system acts as a communication bridge to realize voice control of the smart home in the whole house; Day and night, you can control the lighting changes as you like. It not only has lighting attributes, but also can realize the multi-dimensional lighting scene created by the atmosphere scene under the combined linkage control...
Xiaomi's layout is similar to that of Panasonic. It relies on a large base of smart home users to try to build a closed ecology in the field of small and medium hardware. Xiaomi proposed the quality standard and application practice of the whole house smart home. This standard has been promoted and applied in Xiaomi Group, more than 300 Xiaomi ecological chain enterprises, and 4,000+ enterprise developers, and realized the standard implementation of 2,200+ kinds of smart hardware products. The standardized landing of the whole house intelligence provides feasibility.
However, compared with Panasonic's China Unicom model based on mature products, Xiaomi is unable to realize the blueprint of the whole millet ecology because of the lack of core explosive products of smart home, and the horizontal competition of the ecological chain has led to a huge cost of a single brand of whole house smart.
It is obvious that in the face of a huge variety of home furnishing and home appliances, it is difficult to fully cover the types of intelligent systems and terminals included in the whole house or the whole scene with the products of the same company. Cross-system and cross-platform connection, control, and data sharing It is the basis for implementing the whole house intelligence, and interconnection is precisely the crux of breaking through the brand barrier.
Shangpin Home Delivery teamed up with Chuangmi Technology, based on the brand-new BIM technology, to deeply integrate decoration and smart home deployment. This cooperation mode breaks the inherent separation mode of pre-installation and smart home, explores the integrated solution of cooperation, integrates the smart home scene into the structural layout from the house design link, and jointly explores the integration of smart home and the whole decoration industry.
Huawei has opened up platforms and provided more open solutions. Although there is no "directly affiliated" smart home hardware system, Huawei relies on its technological advantages in building a technology platform to break through the "barriers" and integrate industry hardware ecological resources to enable communication and linkage between network appliances under various brands. Huawei has cooperated with nearly 1,800 domestic and foreign brands such as Midea, BSH, and Daikin, and has developed more than 4,000 smart products, building a relatively complete hardware ecosystem.
It can be seen that building a complete intelligent ecology will be the most important development direction of smart home in the future.
However, judging from the current status of the smart home market, China still has a long way to go for the interconnection of smart homes: brands have their own ecosystems, and smart home barriers are relatively serious.
How to make home appliances of different brands realize relatively smooth and fast interconnection is a problem that the industry, enterprises, and users pay special attention to, and it is also the biggest driving force for the realization of whole-house intelligence in the future.
Passive to active, open non-sense interaction
If the whole house intelligence will become the ultimate form of smart home, then the ideal state of the whole house intelligence is to realize the interoperability of all scene devices through intelligent connection, so that the concept of intelligence can be immersed in all aspects of home life.
Imagine such a scene: when the head of the household comes home and unlocks the door, the lights from the entrance to the living room will automatically turn on and set the brightness, and the curtains and air conditioners will automatically turn on, plus personalized welcome words and music... In this scenario, smart home The system perceives the user's living habits based on the environment, sensors, etc., and automatically matches the corresponding functions for the user, realizing a truly imperceptible interaction.
The ultimate form of whole-house intelligence depends not only on the penetration rate and coverage of smart homes, but also on the specific functions of smart homes. In fact, only a rich enough product and its derivative scenes can bring a more comprehensive sense of experience. The smart home will eventually realize active intelligence with the help of a powerful perception system, providing users with a "moisturizing and silent" interactive experience.
LifeSmart Yunqi cube series sensors are the pioneers of "non-inductive interaction", and are committed to making the action of "interaction" invisible. The product weakens the existence of the sensor, reduces the size, dilutes the design, hides the device, and automatically triggers the automatic induction such as turning on the light when people come and turning off the light when people leave, making users feel that this experience is "natural".
The external manifestation of non-inductive interaction is that the interaction is gradually invisible, and the internal logic is that big data is playing an increasingly critical role. From feeling to feelingless, the key change is the way to obtain user needs. Feelless interaction will pre-process the process of obtaining customer needs, and realize the judgment of customers' current needs by obtaining customer information in advance.
Yiou Home uses AI algorithms, new wireless sensing technology, data, and cloud technology to portray users' portraits in more detail, and provide users with capabilities and services that are close to their lives that could not be provided before. Yiou Home Furnishing's imperceptible interaction relies on user needs, and helps users create and recommend personalized scenarios through automated algorithms.
The more advanced form of non-inductive interaction is self-mining, self-learning, and self-evolution, that is, integrating thinking, decision-making, and emotion. With the help of the whole-house neural network unit, it can gain insights into the different needs of users and complete self-upgrades in real time.
Haier Zhijia builds knowledge graphs, emotional learning and deep learning capabilities through the burying of various perceptions of people and equipment and IoT perception methods, coupled with the access of ecological partners, the perception of user predictions and insights, identification Learn various scenarios of home users, so as to realize various corresponding services.
All in all, the core of the development of smart home is three directions: first, the interactive entrance can be changed and optional, and the interactivity is enhanced. Second, a single home realizes intercommunication and a unified platform. Third, interactive actions are becoming more and more invisible, and insensibility has become the mainstream.
Under the guidance of these three general directions, the smart home industry has gradually formed a consensus on the vision of "unified standards and interconnection". The interconnection of home scenes will also create new opportunities for various enterprises.