The 21st century is an era of industrial diversification. The traditional decoration industry has entered a period of low profit, the development space is very limited, and the industry competition is very fierce. What kind of development direction to choose is the common confusion of many traditional decoration companies. How to use its own advantages and integrate social resources to achieve development and growth on the basis of traditional decoration, to be unique and maintain a leading position in the decoration industry, has also become the main problem for decoration companies to think about.
1. The current situation of traditional decoration companies
1. High-end customers choose the transfer of service direction
Real high-end customers are less and less likely to choose traditional home improvement companies for comprehensive services. It will be replaced by another form, that is " professional designer firm " . Personal studios or designer firms have the ability to provide high-end and high-quality customers with service design capabilities with more design height and technical content, including space design, soft furnishings and intelligent integrated mechanical and electrical design. On the contrary, the profit is low, the risk is high, and the basic decoration part with a long construction period is entrusted to traditional decoration companies to complete. Nowadays, home intelligence has become an inevitable choice for high-quality homes. Brands like LivingLab Smart Home that can bring smart functions to houses will be loved by more people in the future.
2. Home improvement companies can do less and less
" Many home improvement companies voluntarily hand over the floor installation to building materials companies to complete ." Today, building materials companies have launched value-added services. Buy floor, free installation by merchant ; buy paint, free painting by merchant ; buy sanitary ware, kitchen utensils and furniture, free measurement, design, delivery and installation by merchant . For the extended services of these businesses, consumers are naturally full of joy. But for home improvement companies, their jobs are mercilessly taken away by building materials dealers, and there is less and less to do.
Home improvement companies that integrate some building materials resources have not formed an inseparable chain through technology due to product homogeneity, price transparency, and design and figurative products. In the competition with other home improvement companies and building materials companies, the advantages are not obvious. Design and product services are also easily replaced. If you want to survive in the cracks, or if you want to emerge as a new force, the best choice now is to take an unusual path, with intelligent, environmentally friendly, and energy-saving functions - that is smart home, and the integration of home photovoltaic systems into Modern taste home decoration.
Second, an inevitable development trend of home improvement
1. Seven new trends in interior design
Return to naturalization The overall artistic, highly modernized, highly nationalized, personalized, service-friendly, high-tech, high-emotional, highly modernized means that with the development of science and technology, all modern scientific and technological means are used in interior design. It is the future development trend of interior designers to achieve the best matching effect of sound, light, color and shape, realize high speed, high efficiency and high function, and create an ideal space environment worthy of admiration.
2. The development of the times requires housing to be people-oriented
With the rapid development of information technology and the integration and penetration into the field of construction, family members in modern society have taken the pursuit of diversified information and a safe, comfortable and convenient living environment brought by intelligent housing as an ideal goal.
With the continuous improvement of living standards, people's concept of home has developed from simply satisfying the simple living function to focusing on the humanized needs of the house. Comfort, safety, convenience, working from home, and being able to communicate with the outside world quickly and easily have become the basic requirements of today's home buyers, and the people-oriented concept is being put into practice.
3. Intelligent decoration must be professionally designed
Since smart houses involve technologies in various aspects such as automatic control technology, computer network, communication information and graphic display, the domestic smart house design market is basically monopolized by foreign design units, and the selected smart products are mainly foreign products. Various standards are not uniform, and even deviate from my country's intelligent design standards. Some manufacturers are reluctant to disclose the communication format and communication protocol. Even if it is disclosed, the degree of openness and content are often limited, which leads to various system configurations of these smart houses and inconsistent standards.
A modern smart home should integrate multiple functions such as audio / video, computing processing functions, external communication functions, automatic monitoring, remote control, voice control / remote control and security protection. How can a smart home system integrate various independent and advanced automated electronic devices into people's daily home environment ? Of course, we must adopt a unified home network system, but what network can be used to connect these control devices, complex home appliances, Advanced computers, multimedia / game consoles and other equipment, and what system to choose to manage and process these complex applications. The need for decoration companies to cooperate with professional smart home system integrators has surfaced.
Third, intelligence has now become the only way for home decoration !
1. Intelligent decoration of the new concept of home decoration
Intelligent decoration is to integrate modern information technology into home improvement projects, so as to combine home decoration with functionalization and informatization. Intelligent decoration covers many aspects.
One is the application of intelligent instruments. For example, the traditional water meters, electricity meters, gas meters, etc. in the family have changed from the original independent to the central control of the community, and people no longer need to spend time looking up the meter or paying the fee.
The second is computer central control. Control all electrical appliances and instruments in the home through a computer, and realize remote control with the help of wired or wireless communication technology.
The third is the citation of intelligent materials. Using the properties of certain materials to physically change with changes in ambient temperature, and introduced into certain parts of the home, wonderful effects can be achieved.
Fourth, intelligent network wiring. Just like pre-buried electric wires and telephone lines, in order to realize computer central control and computer information communication, network lines are pre-made in the early stage of decoration.
Smart home has become a hot topic of discussion in all walks of life. Now more and more decoration companies realize that mastering some high-tech technology and information technology is an inevitable development trend of home improvement in the future. In today's modernization, with the continuous improvement of people's living standards and the continuous development of society, people's concept of family housing has also changed. In the past, what they pursued was the spaciousness and luxury of the house, but now they yearn for a romantic life. The concept of smart home was born.
2. Professional means are the guarantee
Seemingly simple lines, mistakes have brought a lot of trouble to the owner. Traditional decoration workers can only transform strong current lines, such as lighting, air conditioners, refrigerators, etc., but cannot undertake the reconstruction of weak current lines necessary for modern households such as broadband networks, overall background audio, security systems, and TV phones. The owner also needs to make time to find the relevant personnel separately for wiring, which is very troublesome and troublesome. If there is a professional integrated wiring company, it can undertake all kinds of strong and weak current transformation and intelligent wiring required for home decoration. Save owners time and effort. In order to avoid that you need to add and change the line after two or three years of decoration, and pull the open line at home to affect the appearance or even re-groove the wiring. If there is a professional intelligent home decoration company, it can provide a complete set of professional services from scheme design - product purchase - engineering construction.
3. Integrated processing is the trend
Under the trend of home integration and networking, home integration has also become a trend. Many more professional, beautiful and intelligent home integration products have appeared and impacted the product market of this industry. These products include home central air conditioners, Integrated kitchen, integrated bathroom and residential modular construction system products. Intelligent integrated wiring is only the most basic of smart home, and home intelligence is the integrated application of the industry. Only when owners truly enjoy the happiness and convenience brought by high-tech integration can it be regarded as home intelligence.
LivingLab smart home should integrate computer processing function, external communication function, automatic monitoring, remote control and other functional systems for unified management, realize interconnection, automatically handle various events, and create a convenient and personalized life mode that meets people's requirements. , so that people can be freed from household chores and enjoy a truly high quality of life. According to industry forecasts, although smart housing has just started, it has a very broad development prospect and will become the mainstream of the home improvement market.