The wave of digitalization constantly provides us with new solutions to transform the industry

　　The Internet has really brought home decoration, a slightly traditional and primitive industry, into the track of technology . However, just as almost all "Internet +" models have not brought in-depth and comprehensive changes to the industries they are involved in , Internet home improvement has also not brought substantial changes to the home improvement industry . As a result, we have seen more and more Internet home improvement players exiting the market , and we have seen Tubatu and Qijia.com, which are still facing many challenges even though they are at the top of the industry.
　　Everything tells us that the evolution of home decoration has not ended because of this ; everything tells us that the development of home decoration has not stopped because of this. Finding a new way to transform the home improvement industry, and then incorporating the development of the home improvement industry into a new development track, is the key to ensuring that the home improvement industry can continue to evolve and even achieve fundamental changes.
　　When more and more Internet players start to join the wave of digitalization , especially when such a wave of digitalization constantly provides us with new solutions to transform the industry , it constantly opens up new attitudes for us to think and look at the development of the home improvement industry At this time , it is becoming a new trend and trend to achieve in- depth and thorough changes in the home improvement industry through the deep integration of digitalization and the home improvement industry . 　　If we regard the Internet home improvement era as the enlightenment period of the home improvement industry ,
Then, the era of digital home improvement is a brand-new era that can truly bring about profound changes to the development of the home improvement industry and truly make home improvement changes . Recognizing the profound changes that digitalization will bring to the home improvement industry , and using this to open up new developments in the home improvement industry , is the key to truly ensuring that we can continue to make money in the digital age.
　　Digitalization, a top-down in-depth reform of home improvement
　　If I want to summarize the era of Internet home improvement , I would rather define it as a bottom-up transformation . In this process, the Internet home improvement platform , which is sitting on traffic , continuously sends traffic to upstream manufacturers, distributors and manufacturers to achieve matching and intermediary completion, and then realize profits. The Internet home improvement platforms represented by Tubatu and Qijia.com we have seen are all like this.
　　It has to be said that such a bottom-up development model has indeed changed the efficiency of the home improvement industry to a certain extent, and it has indeed alleviated the pain points of the home improvement industry to a certain extent. However, if we just blindly focus on improving efficiency and alleviating users’ pain points as the entry point, without changing the supply side of the home improvement industry from a deeper level, then, when the dividends of traffic are exhausted, everything will be lost. will start over.
　　To solve such problems and drawbacks, we need to start from the upstream and supply side of the home improvement industry, and we need to start from the industrial side of the home improvement industry. Through a top-down in-depth reform of the home improvement industry to find new development breakthroughs and new opportunities, it is against such a background that we see the emergence of new changes in home improvement represented by digitalization.
　　Unlike the Internet style, which is only a matchmaking and intermediary, digitalization is more about realizing in-depth changes in home improvement products, services and supply methods by transforming production factors and production methods on the industrial and supply sides. In such a process, the home improvement products and services we see will no longer be in the traditional sense, and the supply mode of the home improvement industry we have seen will no longer be in the traditional sense. The connection between the supply and demand ends of the industry will no longer be in the traditional sense.
　　When such a top-to-bottom in-depth reform of the home decoration industry really starts, the home decoration we are facing will undergo a deep and comprehensive change. In the process of such a deep change, the brand-new potential released by the home improvement industry with a market size of more than one trillion yuan is much more and much larger than what we have seen in the Internet age. Recognizing the profound changes that digitalization will bring to the home improvement industry, especially the development potential released by such a change, can we truly open a new era for the home improvement industry and truly bring the development of the home improvement industry into the A whole new stage of development.