In the new era of retail, a new path for the digitalization of the retail industry

At 11 o'clock in the middle of the night, Xiao Zhang, the store manager, is still working overtime, because Xiao Zhang still needs to take stock of today's sales, inventory and other information, and these sorted data need to be manually entered into the head office's system.

In the multi-store retail industry, this is their daily routine: the store first makes a manual report through excel, and then sends the report to the headquarters/or manually enters the system, which is laborious and error-prone.

What are the business pain points?

01. Many business channels and scattered data

The scenarios and channels of the retail industry are complex. There are not only many offline stores that are directly operated and franchised, but also many online channels, which involve a variety of systems and applications.

For example, offline stores use one system, while platforms such as WeChat Mini Programs, Douyin, and Meituan use different systems, and the order data is varied and structured.

However, for the operation and management of the headquarters, it is urgent to see the data aggregation of multiple channels. How to consolidate the order data of various scattered channels into the enterprise's order data & ERP data center?

02. Demand response is slow and docking costs are high

For retail enterprises, IT R&D resources are relatively tight, and it takes at least 5 days to open up and access each scattered system, and to develop and access a single system through self-coding.

Since R&D personnel or outsourcing service providers do not know much about the actual operation of the business, they need to spend a lot of time checking and understanding business requirements with front-line business personnel in the early stage of development.

In addition, due to the hard-coded custom development, the coupling between the systems is high. With the development of the business, the business's demand for IT information data flow is constantly changing, which means that continuous investment in manpower is required for maintenance in this area.

Tencent Qinglian's solution

Is there a system that can quickly realize, for example, the docking of multiple systems in retail enterprises? Let the company's management can quickly see the whole picture of the company's orders, determine "production" by "sales", reasonably arrange resources and judge risks?

Tencent Qinglian provides professional solutions for the pain points of data disconnection and difficulty in getting through the retail scene.

01. Preset ERP system, no out-of-the-box development

Tencent Qinglian presets 500+ SaaS applications, which are ready to use out of the box. At present, mainstream ERP systems such as Jushuitan, Chanjet, Wanli Niu, Kingdee Xingkong, SAP, Wangdiantong, etc. have been supported, and it can be conveniently and flexibly connected to ERP front-end and back-end systems such as Iridium Cloud Easy Order, Tencent Advertising, and Fenxiang Marketing. Customers, etc., can quickly realize business data docking by dragging and dropping, saving a lot of system docking time and high docking efficiency.

02. Zero code, graphical arrangement process

Tencent Qinglian's one-stop graphical DevOps integration platform, unified summary and arrangement, greatly reduces the technical threshold. Even if the enterprise has its own secondary development application interface, Tencent Qinglian's open platform can also well support the access of self-developed applications/customized interfaces.

In addition, Tencent Lightlink supports zero-code orchestration process, even business personnel who do not understand code can configure the process by themselves, saving the cost of repeated communication between developers and business personnel.

Even if the business changes during the development process, business personnel can quickly adjust themselves, and can realize the connection between data and applications without waiting for R&D intervention.

03. Order & system unified operation and maintenance monitoring and early warning

There are many and complicated systems in the retail industry. If there is an error in order data synchronization, it will have a great impact on the business department.

Tencent LightLink provides a unified project management platform and a post-launch operation monitoring board. Even if there is an error message during system operation, the whole process alarm processing of "trigger alarm-real-time automatic notification-automatic record summary" can be realized.

From "people take the initiative to check the business status" to "proactively notify people of business alarms", special personnel will notify in real time, and the responsibility is assigned to the person, so that the business can rest assured!

achieve effect

After using Tencent Qinglian, the retail industry can easily realize the aggregation of order data from multiple channels and the data aggregation of customer members' consumption life journeys, helping the headquarters to easily grasp the overall business data.

With the advancement of digitalization, in the retail industry, customers have become digital "people", commodities have become digital "goods", and stores have become "fields" that are coupled online and offline. Only by being able to connect the data of various platforms can we better match the needs of consumers, provide higher value, and obtain higher profits.

Realize data automation in retail scenarios by using Tencent LightLink: One platform connects different systems of marketing, sales, customer service, and production departments, easily realizes automatic synchronization of cross-platform data, and formulates more effective sales strategies.

If your work is trapped in many repetitive mechanical labors and you hope to obtain an automated solution; or if you are interested in the above scenarios, please contact us.

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Origin blog.csdn.net/part210/article/details/130431012