CRM software has achieved rapid development from its early neglect to the deployment of various small and medium-sized enterprises. CRM customer management system is an important part of enterprise informatization and digitization, which helps to improve the efficiency of sales management and customer management. How can CRM software help your business? We share some perspectives in detail.
1. Integrate inquiry channels
CRM software can integrate and integrate customer communication through various channels, which is what we often call omni-channel communication, such as commonly used corporate WeChat, email, and website customer service systems. Embed forms into various platforms in various ways to collect more customer information and connect to customer resources from social media, such as supporting the binding of Facebook Ads accounts, automatically importing form data into CRM software to generate sales leads, in addition, you can also use information collected at exhibitions Convert business cards into sales leads, and realize the integration of leads from various channels.
2. Sales process management
CRM software can refine sales process management, formulate a customer success roadmap for the sales team, and cultivate, follow up, and transform potential sales opportunities. A 360° comprehensive record of customer information is used to accelerate customer conversion through the sales funnel. Managers can use CRM sales forecasts to formulate reasonable and scientific sales goals, so that the sales team can complete tasks without feeling unattainable.
3. Customer service management
CRM software can collect customer feedback from various channels through the online work order management system, respond to customer problems in a timely manner, and improve customer service experience. After integrating with EDM tools, you can carry out efficient marketing, perform customer return visits, conduct surveys, and send personalized holiday wishes.