How can salespeople improve performance and reduce customer churn? Establish a good customer relationship with customers through the CRM customer management system, improve customer experience, help sales staff to increase performance, and reduce customer churn rate. Next, let's talk about how the CRM system is implemented?
1. Omni-channel communication improves customer experience
More business opportunities and orders will be generated only when enough leads are brought into the sales funnel. CRM omni-channel communication can integrate customer inquiries from various channels, such as emails, text messages, instant messaging software, website forms, online customer service systems, etc., for Customers provide a convenient way to communicate, and salespeople can also focus on dealing with potential customers in one tab.
2. Simplify the process and increase sales performance
Another function of the CRM system is to simplify the sales process and automate workflows instead of manual operations. The clues of the system are circulated according to the preset process, for example, the clues are divided and given to the right person in charge according to geographical conditions and other conditions. Avoid the phenomenon of bumping orders and grabbing orders. The call center can be integrated into the CRM system, and the salesperson can directly make calls through the CRM mobile application, and the system will keep relevant communication records. Both the contract in the system and the generated quotation can be sent to the customer mailbox by email, without switching to the enterprise mailbox.
3. Personalized marketing campaigns
The CRM system helps enterprises to carry out personalized marketing activities, reduce costs and increase efficiency, improve the performance of sales personnel, carry out targeted marketing and promotion activities through customer segmentation, improve customer experience, realize the conversion of target customers, and promote the completion of sales orders. , Improve marketing input-output ratio. In short, the CRM system can improve sales performance, improve customer satisfaction and reduce customer churn rate from different aspects such as building omni-channel communication, simplifying sales process, and marketing.