How the service sector by means of CRM to increase sales?

 Along with the development trend in the level of economic development and improve the standard of all the basic necessities, the service sector as a tertiary industry gained a rapid development trend, its high investment rate of return attracted everyone's eyes on the big level, market competition in the service sector amount to more and more violent. For the service sector, its survival and development trend is more dependent on the maintenance of customer association. A wide range of services that is the case, if the customer pick up at a store consumer, and the consumer experience in the entire process of good sense, then, the next time when customers need the same service, the first thing that you think of home, he also do not want to consume time and energy looking for a new store. And, according to statistics show information, nearly half of the customers of these good feelings will be shared with relatives and friends around him, the company produces a completely free word of mouth. So, to say the service sector should pay more attention to maintenance and customer experience associated with the customer, only that, will allow customers to pick their own and actively marketing itself, produce a good Xunhuanxitong. In the information age, service companies can help CRM management approach to help customers, and improve customer satisfaction, thereby increasing their sales. 1, service companies can use the software services industry CRM system to sort out customer material: the customer's name, gender, job, income, family background, customers from other companies can carry out multi-level information divisions based on customer characteristics, must the time to carry out a wide variety of information selection, such as customer benefits, customer positions, potential customers from the composition of diagrams, easy retrieval and data analysis. Sales staff to understand their customers based on the customer record in CRM information as soon as possible, and then to carry out the purpose of tracking. 2, service companies can mine customer information from sales people, and the integration of their consumer behavior, preferences composed of selected transaction details, the integration of sales and service units shared resource information content, precision targeting potential customers crowd, carry out diversified marketing. Illustration, a skin care company to massage according to the essential characteristics of the molecular structure of high-quality customers, key customers throughout the high-quality calculated in Which age, Which Which jobs and income segments, then the company will be able to to do this as a reference to develop the customer's time to lock this crowd, to improve the quality of potential customers in. 3, CRM services company to help improve their workflow. In the whole process of operation and long-term trends in, there must be an elite team, signing a way that the amount is the largest, are bound to lead to some of the practices immediately Customer outflow. CRM Services can help customers trading volume and the outflow of customers to carry out analytical grasp of client outflows sake, and integration of information to carry out analytical and enhanced. What is not scientific, the negative elements of the customer experience slowly removed to produce a set of services carried out step in the whole process of continuous detection and ascension, as soon as possible for the customer to produce service, reduce customer turnover rate. 4, CRM is an integrated, professional management system software, which can be decentralized units work together and utterly effective distribution, increase the cooperation among units, improving the overall work performance. Assign resources available for customers from marketing activities, sales staff and systems to carry out their tips to track immediately. Sales staff in the future be able to clear customers are willing to offer its experience into the store, the system assigned to the service staff to match, the system software will be prompted to carry out daily tasks automatic arrival service staff. Automatic notice after an appointment time arrived in reception, when a customer arrived at the arrival station, do not pay more waiting, all the steps in one go: Reception desk - advance preparation before service - access to services (moderate pro-single) - service is completed - reception off, not extravagance and waste the customer's time, enhance the customer experience. 5, the service sector CRM can help companies management staff as soon as possible. For the service industry, staff quality is related to their own brand image, all employees of a unscientific behavior are the result of the outflow of customers immediately. CRM can help companies to immediately grasp the dynamics of the staff, their grasp of the situation work, work logs a number of ways, communication system log, statistical analysis based on data Grasp employee's work attitude: executive can grasp immediately grasp the actual situation and the latest progress of investment projects dynamic business staff, required to apply and give specific guidance, preparation of resources, improve sales efficiency; can also master service staff immediately the work plan and its customer satisfaction rate, the basis of its work is not taken into account compressive strength must improve employee to carry out awards for customer service more and more staff. 6, CRM system software sales type pipe control module may analyze accurately predict the overall sales next phase. System software capable of fusing sales information on a period of time, clues and total number of clues conversion rates, opportunities for promotion index value used and so on to carry out a reasonable resolution, accurate assessment of the ability to work the sales team, found that sales of the entire process problems, dealt with immediately . For the service industry, namely commodity service, the customer that is the Creator, so that its management for customers and employees to be more systematic and normative, so that the provisions can be steadily growing, market competition has become increasingly serious background among the service industries have to rely on this type of CRM information management approach to help maintain and enhance employee sales increase in sales. So, to say the service sector to deploy CRM is a smart choice.