"Live selling" builds a bridge between merchants and consumers. During the epidemic, many companies switched from offline operations to online marketing, which not only reduced offline operating losses, but even saw a contrarian trend through online marketing sales. increase.
The development of live streaming software is forced to "self-help" and there are also opportunities.
Citizen Mr. Liu is the person in charge of a fruit tea shop. After the resumption of work on March 20, the bleak turnover caused Mr. Liu to pick up his mobile phone and walk into the live broadcast room, starting the "self-help" mode.
It is understood that Mr. Liu’s store has exceeded 100 orders a day at most since the “live-broadcast selling”. "In the era of big data, we need to use big data to solve the problem. If there is no such customer source that the live broadcast brings me, I don't know how long I can last. Maybe after a while, I will Become the next Li Jiaqi." Mr. Liu joked.
The development process of the live delivery system is not complicated, but for customers, it is generally inseparable from UI designers, front-end development, back-end development, test specialists, product managers, etc.
Because of their different nature of work, we first divide the live delivery software development project into three phases:
1.
Functional requirements discussion: In the early stage, the product manager needs to communicate with the customer to understand the customer’s development type, platform, Function, product design requirements, duration, budget, etc., only by understanding the detailed needs of customers can a detailed development plan be made. Needs assessment: After submitting the plan, you need to find front-end and back-end developers to discuss the feasibility of the plan, including the difficulty of functional development, actual development cost and time. UI design and project development: The various departments of the project began to discuss, and the UI design department started to design the UI interface and UE for the product.
2. The development stage of the live delivery system.
Project start: According to the product function requirements document, the evaluation, pre-release and official release time are proposed. Program development process: front-end development-program development-interface docking-third-party access (Alipay, etc.)-regular project meeting communication and control project development-development budget audit.
Program testing: The testing specialist will conduct multi-model testing of the system. The testing content includes: software content testing, performance testing, functional testing, visual testing, and debugging and repairing. After passing the test and confirming that there is no problem, communicate with the customer and start the acceptance process.
3. In the online stage of the live delivery system, the online review
generally takes about a week for Apple’s APP STORE review, and the Android review takes about 3 days, so the development and testing of the live delivery system must be completed half a month in advance, and a certain amount is reserved for the online review time.
The live delivery system brings a dynamic and real-time interactive form to help users understand the products more intuitively, comprehensively and truthfully, thereby improving conversion. In addition, live broadcast temporarily gathers consumers together, and builds a scene of high-frequency and strong interaction between merchants and buyers. The group effect makes live broadcast more stimulating consumer purchases than graphics. After all, live streaming software has become the mainstream trend in the future.