Nowadays, if a company wants to impress potential customers, it needs a series of measures and means. Through the CRM management system, potential customers can trust the company and better cultivate customers, thereby improving the conversion of potential customers. Let's talk about 7 ways for companies to improve the conversion of potential customers .
1. Never keep potential customers waiting
Potential customers don't like to wait. In today's fast-paced business world, speed is everything. Potential customers expect a response within 2 to 3 minutes, otherwise their interest in your business and product will plummet. Therefore, the best effect is to reach customers in the first time, even if it is just a simple email, it will also greatly help subsequent conversions.
2. Continuous interaction with potential customers
Continuous engagement with prospects is recommended at all stages of the conversion process, as the very act of reaching out to a prospect increases trust in the business. Be confident and open when speaking to client management. Actively answer questions, take the initiative to discover problems, and help them eliminate their doubts.
3. Live chat is better
Embedding live chat on your business website can greatly increase your chances of connecting with potential customers. Live chat helps potential customers solve problems instantly, and website support can build rapport with them. Data shows that live chat can increase conversion rates by 40%, making it both a service support scenario and a great channel for sales.
4. Keep regular follow-up
Engaging with prospects is an ongoing process, and regular follow-ups are the best way to keep prospects engaged. Follow-up actions can take many forms, but must be individualized and long-term. Nearly 80% of potential customers can be further converted if the customer communication lasts for more than five times. Our biggest concern is customers refusing to interact. If a prospect doesn't respond the way we'd like, then continue to be optimistic because the CRM system will alert you which prospects need to follow up.
5. Give full play to the powerful capabilities of AI
Artificial intelligence has come a long way in the past decade. Zoho CRM harnesses the power of artificial intelligence to help increase lead conversion rates. Zoho CRM's AI artificial intelligence assistant Zia can do many things, such as:
Recommend the best time to contact potential customers
Identify business anomalies
Conduct sales forecasts
Extract and summarize key information from customer records
Create personalized email content
Check content for grammatical errors
...
6. Understand what stage a prospect is in
Prospects go through several stages on their journey to becoming a regular customer. Salespeople need to know what stage a prospect is at at all times. Not only sales, but marketing teams, service support teams also need to access information on the stage of the customer. A good CRM can allow internal teams to jointly access these data. Based on the progress of the prospect journey, send the prospect targeted content that will gently nudge the prospect to the next stage.
7. Numbers tell us a lot
Data analysis is an integral part of the sales process. Numbers tell us everything we need to know about our business, from sales force performance to customer behavior. By comparing the conversion rates of different regions, sources, and salespeople, the data in the CRM tells us which areas have potential growth.
In summary, following these general strategies mentioned in this article will have a positive impact on sales conversions. It should be noted that if most of the strategies need to be completed manually, it will definitely hinder the work efficiency. It is recommended that you adopt a CRM system to handle trivial tasks for you, cultivate potential customers, and establish good customer relationships.