After reading: Storytelling is actually one of the cultures of our Chinese nation. There is a philosophical or emotional story behind every poem of our 5,000-year culture and 3,000-year rhyme, and there must be a story behind every four-character idiom. , as well as the Three Character Classic, Disciple Guidance, etc. that everyone is familiar with. Behind every sentence is a philosophy. Chinese culture has a long history. We tell a story in a few words, which has been passed down to this day. In modern times, with the development of industrial civilization, the way and frequency of communication has changed a lot, especially in this era, the tools and methods of information exchange have become more and more complex, and there have been more and more connections between countries in the world. . Faced with such a fast and complex scene, how to communicate more effectively in different regions and cultures is indeed a very challenging problem. How can we learn even a little bit of the wisdom of the ancients to improve our communication skills? Storytelling is indeed a very good way. In fact, since ancient times, before the appearance of words, we humans have always used stories to tell stories. way of conveying information. Storytelling can convey information to everyone in a very special way, and it can also improve the efficiency of management. A good leader must be a good storyteller. The book introduces some basics and steps of storytelling, and introduces how to apply it at work. After reading it, I have an urge to tell a story. The book is Sean of Australia. Callahan's writing is interesting and well-organized, but to use it successfully in the workplace requires learning some of the techniques presented in this book and putting it into practice in our own culture. Storytelling can be used not only in work, but also in life. It requires a pair of intelligent eyes, good at discovering and capturing, and flexibly organize stories into a more intuitive and efficient way to improve the efficiency of communication and management. Remember from the childhood days, the most effective and direct way for parents or teachers to educate us is to tell stories, not reason. Especially when I was in high school, our math teacher told stories for 20 minutes and math for 25 minutes each time. There is also a high school politics teacher, who will tell some philosophical stories related to politics or the current situation every time in class. Although it sounds a bit ignorant, I like this way of teaching. As I grow up, work, and until now, I feel that storytelling is a very effective way, which can bring endless thinking to everyone and give full play to the charm of language. Maybe in everyone's subconscious, storytelling is not regarded as a skill, let alone a way of communication or even management, including myself, until I accidentally read this book, I really didn't know it from the bottom of my heart. I feel that the original story can be told, the original story can be told like this, the original story can inspire so much.
This book is divided into three parts:
Part 1: Why you should learn to tell stories (mainly laying the foundations)
Chapter 1: Telling the truth is worse than telling the story
1. Can your employees remember any of the company's strategies: Use the company's strategy as an introduction, and describe how to get employees to engrave it in their hearts, convey emotions, and inspire action.
2. Good stories help us see blind spots: use stories to emphasize and drive three things: purpose, progress, and trust.
3. Good stories inspire action: Analogy stories are a powerful tool for leaders.
4. Create new experiences and use stories to change outcomes: Storytelling can have a very significant impact, like the exposure effect.
5. Don’t want to repeat the same mistakes, turn lessons into stories: The classic example is the company’s values.
6. Clarify the facts with a better story: When we need to clarify the facts, the story is our best assistant.
Chapter 2: Oral Stories, Making Influence More Powerful
1. How much time does it take to tell stories: Storytelling came before spoken language, so it is a very old form of communication.
2. Keep the stories short and small: stories told in everyday life - anecdotes about real life.
3. The three superpowers of stories: stories are easy to remember; stories convey emotions; stories contain meaning.
Chapter 3: If you want to do great things, you must first tell a story
Developing the habit of storytelling in the workplace requires several conditions: first, motivation; second, skills; third, stories used to tell;
1. Have you ever been moved by the story of the Great God: Leaders who can tell stories are the most effective and inspiring leaders.
2. Improve storytelling with enjoyment and fun: There are only seven basic storylines.
3. Story List: Allows you to tell the right good story anytime, anywhere: accumulating stories, three types of stories, one is our own story, one is the story we heard from others, and the other is from Stories from other avenues.
Steps 4 and 4 will help you tell a good story: discover, remember, share, update, and maintain balance.
Part 2: Martial Arts Cheats to Become a Master Storyteller (
discussing 4 steps to mastering storytelling skills
)
Chapter 4: Discovery: Finding a good story makes a good story
1. You think it's a story but it's just an opinion: At work, many people have a hard time distinguishing a story from an opinion.
2. Train your ears to catch the fleeting good stories: The story recognition framework, including time, place, steps, characters, and explosions, is actually the story that shapes people.
3. Use your senses to dig deep and engaging stories: your own stories (pictures, making stories); stories from others (encouraging others to tell stories and eliciting questions about stories); stories from publications; stories from scientific experiments, etc.
4. Go out instead of waiting for the story to fall into your arms;
Chapter 5: Memory: Remember the more you can say
1. You cannot understand stories without understanding memory: first impressions of stories; reviewing stories; remembering places; telling stories.
2. You can’t tell a good story by rote: Memorize written stories for oral telling.
3. Does your story stand the test:
4. Tagged stories are better stories: A short one-line headline captures the essence of the story.
Chapter 6: Sharing: You are only one good story away from success
1. Tell a good story that can change others: the characteristics of an infectious story, it has a strong sense of picture, a good story can resonate, and a good story can inspire emotions; it is very important to clarify the theme and meaning of the story at the beginning of.
2. Why are some stories so popular: story characteristics, emotions, social currency, incentives, publicity, practical value, and story identity.
3. "Theme stories" that can be told at any time: value stories, innovation stories, lesson stories, vision stories, capture stories, and other themed stories.
4. "Pattern stories" to help you solve specific difficulties: connecting stories, clarifying stories, influencing stories, success stories, creation stories, analogy stories, fables, non-fables, and fairy tales.
5. When to tell stories and when to shut up: scenarios such as presentations, presentations, group meetings, interviews, and private conversations are suitable for storytelling.
6. Tell a story like a chat: actions and sounds, don’t be too obvious, master intimacy.
Chapter 7: Update: Refreshing You and Your Story
1. When are we going to update the story: you don’t like a certain story, you always tell the same story to the same group of people, the appeal of the story has decreased, you have changed jobs, you want to change the way people think about you , You want to change the way you think about yourself and tell other people's stories as your own.
Chapter 8: Deliberate Practice: How Much Effort Does It Take to Learn to Tell a Story
1. There are 7 levels between you and a true storyteller: Identify stories, share stories (unscripted), connect stories (try), tell stories in formal situations, teach others to tell stories, inspire people by analogy, and create new stories .
Part 3: Successful people tell stories (
discussing how to apply storytelling skills to work systematically and resolutely at the company level
)
Chapter 9: Help you realize your career story from 0 to 1;
Storytelling is closely related to three major things in business. One is that employees need to know the reasons behind major decisions, and they also need to understand the purpose and principles of the business; the second is that people need storytelling skills to influence and motivate their colleagues, especially It's in times of difficulty; one of the three companies has a systematic approach to finding and sharing success stories, specific examples of outcomes people want to achieve.
1. Strategic stories: deliver value to employees with real choices;
2. How to improve storytelling skills: Storytelling training is a way to really master it with daily practice.
3. If you want to change the culture, change the story that the company spreads;
Chapter 10: The story of Perch that should not be mentioned;
1. The company with the best prospects in the United States;
2. Use stories to build trustworthy relationships;
3. Tell stories that reinforce your ideas;
Chapter 11: Don't manipulate people with stories, and don't be manipulated by stories;
1. How to balance story, rights and morality;
The author's three expectations in the postscript: 1. Cross the gap and apply the knowledge shared in the book into practice; 2. Pay more attention to the stories happening around you; 3. Be happy in the process of telling workplace stories.