Have you missed me, good night friends". Imagine this is a good night greeting from a little brother with a deep, sweet and crisp voice. Would you feel that your dreams are sweeter?
On lychee, there are countless such "seiyuu" who can capture thousands of users not by their appearance, but by their voice. Sleeping and company are the main content of their live broadcast. The anchors often use sound to create a romantic and warm scene, establish a connection with the audience, engage in chat, mic, games, etc., and the anchors can earn rewards.
"Together with voice" is the slogan of lychee, the main logic of lychee products, and the main content of the story of the lychee market.
Although the efficiency of obtaining information is not high compared to video, graphic live broadcast and voice, it is better in terms of "accompaniment" function. Live broadcast and users are more often operated through emotional bonding.
Voice live broadcast source code, Tik Tok internal test voice live broadcast, guilds have seized the new track
TikTok is currently testing the voice live broadcast dating section, and has already issued hero posts to MCN agencies to recruit "seiyuu". It is expected that this feature will be fully available soon. Nowadays, the guild, which is sensitive to business smell, has started to "rob people" battle. "No need to show their faces", "zero threshold for launching", "key company support", and "industry'salary' outlet" are their trump cards for recruiting voice anchors.
Unlike live video streaming, voice live streaming has a lower threshold and is a business that is easy to start at the income end. Relying on the live voice broadcast, Litchi temporarily told a story that made the capital market pay the bill. Not only Douyin wants to write this story, but other "ear economy" companies have already tried it. Both Dragonfly FM and Himalaya are vigorously doing voice live broadcast. "
E-commerce, advertising... Douyin is still looking for new ways to monetize the huge traffic influx from the platform. In addition, for Douyin, how to establish a deeper relationship chain between users is also what it is exploring, and voice live broadcast can help it build a more sticky community.
What is the difference between the source code of the voice live broadcast system and the video live broadcast system?
1) The story is stronger. In essence, the user is not directed at the "sound", but at the story conveyed by the "sound". There will be a day of getting tired of watching faces, but not getting tired of listening to stories, which is why truly talented voice anchors can continue to attract users.
2) Higher user interaction. Compared with video anchors, sound anchors are more people-friendly, and they are willing to interact with fans and make emotional connections.
3) The scene coverage is wider. Users who listen to live voice broadcasts can better liberate their eyes and bring voice content to any place, such as commuting to get off work, playing games, and many other times.
4) The content has precipitation value. Based on the characteristics of story and companionship of voice content, it is more suitable for playback than live video, forming a repeated mining of long tail value.
5 Timeliness: Video live broadcasts sometimes have high latency due to bandwidth issues, while voice live broadcasts are relatively better, with low latency, and can interact with the audience the first time, which is highly time-sensitive.
6 Privacy: Where does this point. For example, when the anchor does not want to reveal his appearance or answering questions, the anchor will feel more at ease if there is no video, so the voice live broadcast has stronger privacy.
7 High content quality: Because the voice live broadcast does not rely on "appearance" and only good content can attract users, the voice live broadcast is relatively higher in quality.
8 Cost reduction: Compared with live video broadcasting, voice live broadcast will have much cheaper bandwidth and traffic, and the cost will be reduced a lot, making it more affordable.
Platforms that don’t know how to tell stories are not good platforms. Live voice live source code, use sound to drive the market
Two years ago, Litchi transformed its voice live broadcast business and rose rapidly. At present, voice live broadcast is still the most important revenue channel for Litchi.
Himalaya, another audio platform, has also been vigorously developing voice live broadcast in the past year, and has launched a number of voice live broadcast support policies.
NetEase Cloud Music launched the multi-person voice live broadcast product "Sonic Wave" at the end of 2019, and is also continuously entering the field of voice live broadcast. Not long ago, Douyin also started live voice streaming.
Voice live broadcast source code is occupying the market as a brand-new live broadcast mode. We must be the market driver, leader, not follower. Only by grasping market trends can we lead the future of the times.