How to optimize the listing and increase the conversion rate must be a question that every small operating partner must think about every day, so today, Kylin will take everyone to see how to increase the conversion rate.
Keyword counting
When creating a listing that attracts both buyers and A9 (Amazon search algorithm), the keywords in the product title are crucial. Try to include as many keywords as possible without sacrificing product recognition. For example, instead of calling a product a "bathrobes", try "kimono-style large pocket bathrobes, which can be used at home or as a holiday gift."
Listing additional information about the product can help customers compare products and help A9 get accurate results. One thing to note is: In these descriptions, try to avoid repeating the keywords in the title (except for certain categories of words), because repetition does not seem to affect search rankings, but buyers will use these words to distinguish products, so Repetition can become a burden.
Finally, use the five-point description to promote our products, highlight the selling points of the products, and pay attention to the richness of keywords and the practicality of the language!
Ensure the text is prominent and the grammar is accurate
Grammar and spelling are very important!
Grammar and spelling are very important!
Grammar and spelling are very important!
The important thing is said three times.
Amazon customers are actually very picky, and some Americans may hold on to words that you describe incorrectly. And many people may think that your grammar is not good, the product description is not clear, and thus doubt your professionalism, and a little bit of dissatisfaction may lead to a return and give a bad review.
Therefore, the title and product description should contain enough information and focus on the benefits of the product. And you have to understand why searchers want "kimono-style large pocket bathrobes" instead of other similar bathrobes? Make sure that your description is not only accurate and easy to read, but also accurately promote your product.
Visual elements
You must pay close attention to visual elements such as the main image, A+ page, and video.
First of all, make sure that all images of your product follow Amazon's guidelines and must meet the required pixels, but don't use fake images or images that are very different from the real thing.
Second, your pictures must show the unique nature of the product. For example, your product is a bathrobe, then you have to show the scene of using bathrobes in your life and highlight our selling points.
Finally, we must pay attention to the aesthetics and sophistication of product images. When choosing an angle, you should also pay attention to whether it is beautiful and generous, highlighting the product texture, and reflecting the brand's high-level sense.
When making A+ pages and shooting videos, you can refer to BSR's high-quality merchants, and even surpass them in the details to make your products more competitive, thereby increasing the conversion rate.
Various types of labels (Prime, coupon, New Release, etc.)
How to make your product stand out on the page? In the case that the blessing of pictures and titles is not enough, various types of logos can also give you enough conversion support.
First of all, you can make a fuss about the price, and if the profit allows, you can set the coupon. Suppose you set a 10% coupon, then there will be a green label showing "save 10%" under your product price. Of course, you can also increase the price first, and then set the coupon. However, everyone here needs to be careful not to set it too high, otherwise it may cause the loss of the shopping cart, and it must be within the rational price range of this type of product.
Secondly, if your product is FBA or participates in SFP or FBA ON SITE, there will be a "prime" logo, which is also a weapon to increase conversion rate.
Moreover, when your product performs well in the short term and has a high conversion rate, even if it is a new product, you can still enter the New Release list without any accumulation of reviews, and then your product will have a yellow "New Release" in the upper left corner. Signs, customers will add freshness to your products, and the conversion rate will also be greatly improved.
Comments are important
On the premise that the picture is good and the Listing copy is perfect, other factors are still needed to help. For example, rating and review customer reviews are also very important. Because even if you invest a lot of time and money on Amazon search ads, customers will not pay if your ratings and reviews are poor, so you have to increase the quality of ratings and reviews.
In order to combat false reviews, Amazon has very strict rules on what sellers can and cannot do, but there are definitely ways to increase the quality of ratings and reviews, such as sending follow-up emails after the sale is over, or attaching small gifts. But don't act like asking for praise or bribes. Instead, "If you are satisfied with the purchase, ask them to leave a review."
Okay, that's it for today's sharing. Have you got it all?
END.
◎Contribution: Brand Operation Department
◎Editor: Zhou Yuting
◎Review: Wan Qinglai
◎Final review: Chen Xia