Tencent Liu Chiping: A sense of crisis under hundreds of billions of dollars

First of all, I want to ask you a question, did you feel the urge to go back to your room yesterday? Especially seeing Pony and Tony go head-to-head? Remind once, too much **** is harmful to the body, especially not very good for the eyes, be careful!

Just kidding, I want to say that we have entered the era of universal mobile games! In this regard, I have a relatively deep feeling that the mobile Internet may bring 10 times the possibility of our future. This feeling has been getting deeper and deeper in the past few months, especially when seeing the sudden explosion of mobile games. into the era of national games. So, today I would like to further discuss with you, what has changed in the pattern of this industry in the past six months? What is our overall execution like? What is the company's strategic thinking?

Mobile Internet Digital Torrent

First , let's look at the total number of people on the Internet. The growth of the entire Internet population continues to maintain at about 10%, but the growth of smart machines has doubled, and the volume has approached 400 million. For example, in the game sector, the growth has been relatively slow in the past 1-2 years, but this year it has grown faster. The bigger factor is the rapid development of mobile games. Another example is that the entire portal model is gradually being subverted, so the growth of portal advertising is very slow, and some even regress, which is a subversion in the mobile tide; also, although the search engine is still growing rapidly, the growth rate It has decreased from the previous year. Now, the growth of RTM is largely supported by the growth of the entire growth, rather than the growth of the number of users. From PC to wireless, the monetization model of the entire search on wireless has not been fully established, and subversion is also underway. In addition, we see that e-commerce, online payment, and other things related to people's lives are still growing, and the degree of disruption by mobile is not so high.

Compare with our own data. First, in the area of ​​communication and social networking, the decline on the PC side has increased significantly, while the growth on the mobile side is very obvious; second, in the media area, the overall number of articles read and the number of users on Tencent.com has declined on the PC side, but the mobile side has Very, very fast growth, the UV of the mobile side exceeds the UV of the PC side; the third, 75% of Weibo is on the mobile side; the fourth, we can see that the mobile penetration of the game is relatively small, the most The main thing is that there is not much hedging between the heavy players in the upper-end PC games and the mobile phone. We believe that it is an increment for the mobile side; e-commerce is relatively slow in the speed of mobile, and relatively speaking, the mobile is not so fast, but it gives us There are certain opportunities for the e-commerce of 2019. I hope that when the mobile trend breaks out, or we are the leaders, or at that time the entire e-commerce system is ready to obtain the dividends of the outbreak.

Mobile Internet Accelerates Monetization

Another major trend is that the monetization model of the entire mobile Internet is becoming clearer and clearer. In the last meeting, we said that monetization has certain challenges. Now, we see that the growth rate of monetization is very fast.
The development speed of the entire mobile Internet monetization will exceed everyone's expectations, and it will continue to accelerate. The first example is games. KaKaoTalk is a model in the industry. In Korea, the turnover in a quarter is close to 200 million US dollars, occupying more than 60% of the market share of the entire Korean mobile game market. This is a huge new market. Line in Japan The game revenue of Facebook is also very high;

secondly, in advertising, 41% of Facebook's advertising revenue has come from the mobile side in just one year. It's going very, very fast, and it hit another record high yesterday, hitting a $122.7 billion market cap.

Third, in the e-commerce sector, the trend of mobility is very, very obvious in the mode without logistics. For example, GroupOn and Amazon with logistics are relatively slow in conversion, but it can be seen that the year-on-year growth is very fast. The growth rate exceeded 400%.

Fourth, we can see that many O2Os are developing very fast. The mobile penetration rate of Ctrip's hotel model is now 40%, and the mobile penetration rate was less than 20% six months ago. It is precisely because of this situation that in the past six months and a year, the major giants are very, very concerned about the mobile portal, so the acquisitions have appeared one after another.

Ali's strategy is to cast a wide net and occupy the space first. Ali does not have similar products, so it has adopted a very aggressive attitude towards these companies that may become mobile portals. A small number of investments will occupy the space first, involving Sina Weibo, AutoNavi, etc. , UC Web; Baidu is a giant that has not moved for a long time. It wants to show its wolf nature. It has made a sky-high acquisition of 91 for 1.9 billion US dollars, as well as PPS and Nuomi. Swallow it, I have a contract with Sogou that I can sign at any time, I feel like soy sauce, but I have a lot of courage. Tencent has also made a lot of moves. Our overall strategy hopes to invest in mergers and acquisitions as an extension of the overall strategy. For example, we can see that for search, we hope that through investment and in-depth cooperation, we can achieve scale in search and reorganize the military. , hit the road again.

Where are we today?

After looking the entire market environment, let's take a look at how our own mobile strategy has been implemented over the past six months.

We put the 20 non-game apps with the highest DAU (DailyActiveUser) in China here and see where we occupy. You can see that we have 3.5 of the top five apps with the highest DAU. Why 3.5? QQ and WeChat are the leaders; half of them are Sogou, which is newly married, and the Sogou input method is on the order of 70 million DAU, accounting for the third place; then Qzone and 360 Security Guard. We accounted for 5.5 of the top ten, as well as security housekeeper and mobile browser; we accounted for 7.5 of the top 20, as well as Tencent News and QQ Music in the information category. In fact, we still have many applications. Weibo, video, and e-commerce have the opportunity to enter this list. Can we have more products to accelerate mobile? This is what we hope to do vigorously in the next six months.

Source of this article: Forbes Chinese Network