"This is the last major entrepreneurial project in my life. I will personally lead the team. I believe that one day Xiaomi will succeed." On the evening of March 30, the chairman of Xiaomi Group Lei Jun emotionally announced at the press conference that Xiaomi officially entered. Smart electric vehicle industry.
Xiaomi's car manufacturing has been the focus of discussion in the industry since last year, and various small actions in the supply chain have frequently stirred the nerves of the outside world. This time, Xiaomi's car manufacturing has finally landed on its boots. In fact, before Xiaomi announced to build a car, it has carried out a technical layout for many years. There are more than 30 car-related patents, and the earliest can even be traced back to June 2014. It can be seen that the car manufacturing is a well-established market for Xiaomi. Great chess. Lei Jun said that when he met with Tesla CEO Musk in 2013, he became the owner of Tesla. At that time, Xiaomi was still focusing on its core mobile phone business.
Last year, the board of directors began to discuss the issue of electric vehicles. On January 15, 2021, Xiaomi began investigating and building cars. Lei Jun said that in the process they heard many voices. Supporting voices said that an electric car is equipped with four wheels for a big mobile phone. But there are also voices of opposition, saying that the investment in electric vehicles is tens of billions of dollars at every turn, and it is a life of nine deaths. For Xiaomi and electric vehicles, "do or not" is a problem.
Lei Jun said that sometimes he has a hundred reasons to do it during the day and a hundred reasons not to do it at night. But in the end he thought, does Xiaomi still have the courage and determination of ten years ago? Regarding this issue, he said that rice noodles gave him a lot of confidence. At the beginning of this year’s Mi Fans New Year’s Eve event, a Mi Fan gave Lei Jun a gift, which is a book. This book records all the products that the user has purchased on Xiaomi Mall in the past six years. This Mi Fan and Lei Jun Say, "I always believe in Xiaomi, this is the testimony of me and Xiaomi growing up together."
There are even rice noodles saying, "As long as Xiaomi dares to make, I dare to buy."
Lei Jun said that behind the decision to build a car, Xiaomi's confidence lies in its 108 billion cash reserves and a research and development team of more than 10,000 people.
Lei Jun specifically emphasized that there are three key points in today's car-building announcement. One is a wholly-owned subsidiary, the other is 10 billion US dollars in 10 years, and the other is that Lei Jun will personally lead the team and become the CEO of the subsidiary.
"As an Internet company enters the car industry, Xiaomi has advantages compared with traditional car companies, including brand awareness, user base, supply chain capabilities, cost control capabilities, etc." Xiaomi AIoT ecosystem has created a relatively complete software Hardware ecological chain system, software such as some apps can be extended to cars, smart hardware such as rice cookers, speakers, lights, etc., can also be connected with smart cars in the future, which is also the development direction of the Internet of Things, and now a few car companies can already be in the car The screen controls some home appliances, so Xiaomi can expand its ecosystem to the automotive industry.
It is worth mentioning that Xiaomi specifically mentioned, “Xiaomi hopes to use high-quality smart electric vehicles to allow users around the world to enjoy ubiquitous smart life.”
They all say "this is the best era and the worst era". In this IoT era, the "best" is that the dividend of technology allows almost everyone to live a convenient and intelligent life. The "worst case" is because while intelligence brings us convenience, our privacy is being spied on, leaked, and used by criminals for profit.
Tesla CEO Musk recently admitted to the news of "monitoring car owners through the in-car camera", and the domestic "AI four little dragons" Shangtang, Megvii, Yuncong, and Yitu are also facing a privacy crisis. After the March 15 party, camera AI applications in public areas in the new retail scene may be banned, and some commercial scenes of face recognition are at risk of rectification. Nowadays, almost all large-scale Internet platforms are monitoring us secretly. Every message, picture, video or document you send is stored on the server. As the administrator of the service provider, you have the highest authority to access your personal private data and The company’s business data. Imagine if this right is abused, such as *** obtaining server permissions, illegal employees from the service provider, server vulnerabilities, operational errors, etc., so that user data will face a very large risk of leakage, and the service provider itself will also face There is a compliance risk.
With the national "Cyber Security Law", "Personal Information Protection Law (Draft)" and "Data Security Law (Draft)" promulgated one after another, Shenzhen will also issue the "Regulations on the Management of Intelligent Connected Vehicles", which will protect intelligent and connected automobile companies. Standards for network and data security. The Shenzhen Municipal People’s Congress Supervision and Judicial Work Committee stated that data has become the core competitiveness of smart connected car-related companies; at the same time, smart connected cars, as a mobile computing device, can collect traffic participants such as drivers, passengers, and pedestrians. A large amount of data such as personal information, location information, and on-the-road behavior of the company, these data contain huge commercial value. Therefore, it is necessary to attach great importance to network security and data protection in the Internet of Vehicles environment: First, it is stipulated that enterprises related to intelligent networked vehicles should establish network security assessment and management mechanisms in accordance with the law to prevent network data leakage, theft, and tampering, and to maintain the integrity of network data Security, security, confidentiality and availability. The second is to stipulate that relevant companies should take measures to prevent the leakage, loss, and damage of users' personal information in accordance with relevant national regulations, and formulate data security and privacy protection plans. The third is to prohibit illegal collection, processing, and use of personal privacy and information, and prohibit illegal collection of data involving national security.
Developed countries and regions attach great importance to data privacy and have very strict regulations. For example, the EU's GDPR has played a very good role. Although my country's relevant laws and regulations were issued late, a series of laws and regulations have been implemented and gradually improved recently, which has a very positive effect on protecting data privacy. Promote various industries to increase investment in data privacy protection-related technologies and find effective methods. There are cases in this regard that can be referred to. Take Zoom as an example: As the most popular video conferencing software in the world, its server stores a large amount of business and personal privacy data. There was a serious incident of leaking user data last year, but then Zoom introduced end-to-end encryption, which effectively filled the technical loopholes.
What is end-to-end encryption?
This is an encryption scheme based on terminal equipment. The encryption and decryption of user data and key generation are completed on the computer and mobile phone, and the server does not participate. Therefore, the service provider itself cannot decrypt the content stored by the user. If the server is compromised, the VPN can only get the meaningless ciphertext, and the user can restore the data and use it normally through his own device. End-to-end encryption can fundamentally solve the problem of user data leakage.
As a pioneer in data privacy protection technology, Safe Planet has launched cloud storage products and data protection solutions based on end-to-end encryption . Provide file, video stream, voice, camera, document scanning and encryption , encryption and decryption speed can reach more than 100MB/s. Service providers or unauthorized third parties cannot leak user data, and users have complete autonomy over data. "What really allows users to own the digital world is data privacy security." This is the concept that Safe Planet has always adhered to.
