For most advertisers, the higher the ad click-through rate (CTR), the better, and the click-through rate is closely related to revenue. How to optimize the click-through rate and maximize the traffic sales revenue in the app?
When it comes to optimizing click-through rate, then we must talk about this term:
Click-through rate (CTR) = clicks/impressions
For the actual advertisement, under the premise of given exposure, the improvement of CTR mainly depends on the attractiveness of the creative picture of the advertisement, and the relative CTR is also an important indicator to measure whether the creativity is excellent or not.
Therefore, if you want to quickly optimize and increase the click-through rate of advertisements, the best way is to optimize the quality of advertisement creativity and improve the attractiveness and relevance of advertisements. You can start from the following aspects:
Click the link to view the docking process of APP advertising monetization
01. Choose the right audience positioning
Before you build your creative, it's important to make sure your target audience is relevant to the product or service you have to offer. Ability to accurately target target audiences. They understand the audience's interests, needs and behavior habits, so as to formulate targeted advertising strategies. Increase click-through rates by making your ads more relevant and engaging by serving them to an interested audience.
02. Materials
In terms of copy content: the theme should be clearly expressed, and the screen should be intuitive, so that users can understand the advertising information. Grasp the pain points of users and solve the difficulties of users.
In terms of color pictures: You can choose a low-saturated color that is comfortable for users to watch as the background color and add elements. Grab your audience's attention and increase your ad's click-through rate through clever copywriting, visuals, and interactive elements.
03. Concise composition, clear primary and secondary
The picture has a very important influence on the final effect of the advertisement. The picture needs to be within the required size of the advertisement, highlight the key points of expression as much as possible, reduce complexity and keep simplicity, and try to avoid using too many decorative forms. The whole picture should be clear to users quickly Perceived image-text relationship.
04. Choose the size reasonably
Different delivery platforms provide different ad sizes to choose from. These sizes correspond to different exposures and click costs. Reasonable selection according to your own needs can achieve better results.
On the basis of not affecting the user experience, reasonably expanding the size of the advertising space is more conducive to promoting the click of the advertisement. This optimization measure is especially suitable for non-full-screen advertisements such as banners and information feeds.
CTR Optimization - Rewarded Video Ads
The click rate of rewarded video ads in a game app is only about 10%. It is difficult to attract more budget for rewarded video ads due to unsatisfactory click effects, and the monetization income is not high. AdSe gives the following optimized incentive video ad click scheme:
(1) Reduce the waiting time reward scene
According to the data, users who display video ads in this game will be about 1 day higher than other users in terms of weekly activity, and the weekly activity time will nearly double. This kind of incentive video helps to improve retention.
(2) Changed the previous horizontal rewarded video ad to a vertical one, and added special motion effects to the button of the ad slot to attract users' attention and increase the click impulse.
01. Choose the right audience positioning
Before you build your creative, it's important to make sure your target audience is relevant to the product or service you have to offer. Ability to accurately target target audiences. They understand the audience's interests, needs and behavior habits, so as to formulate targeted advertising strategies. Increase click-through rates by making your ads more relevant and engaging by serving them to an interested audience.
02. Materials
In terms of copy content: the theme should be clearly expressed, and the screen should be intuitive, so that users can understand the advertising information. Grasp the pain points of users and solve the difficulties of users.
In terms of color pictures: You can choose a low-saturated color that is comfortable for users to watch as the background color and add elements. Grab your audience's attention and increase your ad's click-through rate through clever copywriting, visuals, and interactive elements.
03. Concise composition, clear primary and secondary
The picture has a very important influence on the final effect of the advertisement. The picture needs to be within the required size of the advertisement, highlight the key points of expression as much as possible, reduce complexity and keep simplicity, and try to avoid using too many decorative forms. The whole picture should be clear to users quickly Perceived image-text relationship.
04. Choose the size reasonably
Different delivery platforms provide different ad sizes to choose from. These sizes correspond to different exposures and click costs. Reasonable selection according to your own needs can achieve better results.
On the basis of not affecting the user experience, reasonably expanding the size of the advertising space is more conducive to promoting the click of the advertisement. This optimization measure is especially suitable for non-full-screen advertisements such as banners and information feeds.
CTR Optimization - Rewarded Video Ads
The click rate of rewarded video ads in a game app is only about 10%. It is difficult to attract more budget for rewarded video ads due to unsatisfactory click effects, and the monetization income is not high. AdSe gives the following optimized incentive video ad click scheme:
(1) Reduce the waiting time reward scene
According to the data, users who display video ads in this game will be about 1 day higher than other users in terms of weekly activity, and the weekly activity time will nearly double. This kind of incentive video helps to improve retention.
(2) Changed the previous horizontal rewarded video ad to a vertical one, and added special motion effects to the button of the ad slot to attract users' attention and increase the click impulse.