The live broadcast room, which sells millions of dollars a day, will do live replays every day.
Although many people are doing live broadcasts now, most live broadcast operators do not know how to replay live broadcasts, and many anchors do not know how to watch live broadcast data.
If you don’t know how to read data, and don’t know how to do a live broadcast review, you don’t know where your live broadcast room is doing well, where it’s not doing well, what aspects are doing well, and what aspects are not doing well. I can't do it in time.
Therefore, the purpose of doing live broadcast replays is to make your live broadcast room better and better.
The following is a simple method of replaying Douyin live streaming with goods that we have compiled. Let’s take a look together.
1. How to review the effect of holding back orders? Can we find the best time to hold back orders?
The new account has no weight at the beginning of the broadcast, and it is difficult to enter the high-level traffic pool. Now it is more common to hold back orders with welfare funds to ensure transaction density. However, the rhythm of holding orders is difficult to grasp, and because it takes time to increase the market outlook, failure to hold orders will reduce the transaction density .
For example, in the following live broadcast room, from the [Commodity Segment Review], you can see that the broadcast started 3 times, and then on the [Full Site Review] page, select these 3 time periods respectively, and found that the conversion efficiency of period 3 is It is the highest, indicating that the rhythm of holding orders in period 3 can more motivate users to place orders.
(Data source: Feigua Zhitou review, the data has been authorized by the customer and desensitized)
(Data source: Feigua Zhitou’s review page, the data has been authorized by the customer and desensitized)
2. How to summarize the speech template suitable for your live broadcast room
After using lucky bags or suffocating money to increase the flow, the anchor can’t take it, it’s just doing useless work, and after a few waves, the platform may think that the live broadcast room has no ability to accept the flow, and will not push it anymore.
So how should you sum up the speech template that suits your live broadcast room? Most of the live broadcast rooms now start from the highlight moments of the live broadcast room, combined with the live broadcast playback , and summarize the speech skills word by word.
Through the segmentation function in Feigua Zhitou’s [Full Site Review], you can see the following live broadcast room. Under the same scene view, the UV value of period 3 is the highest, which shows that this speech technique has the strongest transformation ability.
3. Combining with the playback video, carry out segment review of products
How to review the exposure conversion of the products in your live broadcast room at different lecture periods, and reproduce the words and operations when the conversion is high, so as to facilitate the optimization of lectures for the next live broadcast.
[Commodity Segment Review] Creatively designed the drag-and-drop method to perform custom time-segment review mode, efficiently carry out commodity time-segment data statistics, and review the rhythm and effect of payment in the live broadcast room
(Data source: Feigua Zhitou’s product segment review, the data has been authorized and desensitized)