Whether it is the launch of new product features or the organization of marketing activities, it is necessary to accurately reach users. How to push messages that users care about without disturbing users?
How to divide the crowd and accurately push the content of their concern? How to trigger messages based on user behavior and interests?
Huawei Analytics Kit combined with App Messaging can help you easily solve the above problems!
What are Huawei analysis services and in-app messaging services?
Huawei Analytics Kit is a free cross-platform (Android/iOS/Web), multi-device (mobile phone/tablet, etc.) data analysis service that can automatically generate more than ten types of analysis reports based on user behaviors, events and other content. Help application operators to clearly understand user behavior and achieve data-driven lean operations!
In-app messaging service (App Messaging) is based on user behavior events to trigger user context-related in-app messages. It supports rich message display templates, such as pop-up messages, banner messages, picture messages, etc., and flexible configuration of message elements, such as pictures , Colors, content, buttons, jumps, etc., while supporting personalized custom message display.
There are multiple choices for sending targets, and the target group can be selected according to the application version, system version, language, country and region, and audience and user attributes based on Huawei analysis. Enhance user stickiness and achieve continuous growth.
Examples of usage scenarios of Huawei analytics service combined with in-app messaging service
Example 1: In a game application, through the funnel analysis function of Huawei Analysis Service, it is found that the clearance rate of the fourth level is much lower than the previous levels. In order to increase the player's interest in breaking through levels, it was decided to push an in-app message when the player failed more than twice in the fourth level, reminding the player to receive the pass through package, so as to increase the player's retention rate.
In addition, when the player completes the novice task, he can push the novice gift package to receive the news to increase the novice player's interest in the game.
Example 2: An online education application, through the retention analysis and audience analysis functions of Huawei Analytics Services, found that the retention rate of users who clicked the "Course Collection Button" was higher, so it was decided to push in-app messages to users after listening to the course , Prompting users to bookmark courses, thereby increasing the retention rate of users.
In addition, when the user adds a course to the shopping cart but has not settled, it will automatically push the user information such as item discounts and urgent inventory to increase the transaction rate.
It only takes 5 minutes to integrate Huawei's analysis services to achieve contextual and accurate user reach and increase active user conversion!
For more information about Huawei analysis, please visit the official website of "Huawei Developer Alliance">Development>Analysis Services to find us quickly. We look forward to your joining!
Original link:https://developer.huawei.com/consumer/cn/forum/topic/0204469750555660013?fid=18&pid=0304469750555660071
Author: HUAWEI-HMS Core