The Spring Festival of 2021 is approaching, and e-commerce live broadcasts are about to start a new round of delivery. So what will be the development trend of e-commerce live streaming in 2021?
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For anchors, there are four development trends:
First, develop in the vertical direction. Similar to Li Jiaqi, who focuses on a field, such as beauty, clothing and other fields of expertise, the advantage of this type of anchor lies in the product side and professionalism.
Second, develop towards a membership system and good product discounts. Similar to Wei Ya's use of its own traffic effect to form a price advantage, coupled with continuous operation of its fans.
Third, develop in the direction of the live matrix. Create an anchor family similar to Simba, and let each apprentice be responsible for one of the verticals. The advantage of this type of anchor lies in the ability of the self-built supply chain, and the products with high frequency and low price.
Fourth, develop towards service-based live broadcast (such as live broadcast identification, payment for knowledge), wholesale live broadcast, and industry live broadcast (such as medical beauty, real estate, etc.).
For the industry, the live broadcast of beauty and clothing has been relatively mature, and the development will not change much. You can only attract consumers from the content.
The retail industry has great potential for e-commerce live streaming in 2021.
With the development of AR and VR technologies, the digitalization of the offline retail industry will be smoothly transformed. This is because the characteristics of e-commerce live streaming products match the retail industry. The anchors of e-commerce live streaming products are similar to shopping guides in the offline retail industry; the multi-dimensional display of offline customers in retail stores is equivalent to live streaming products A full-scale display of video products by Chinese anchors; shelf displays in offline retail stores are equivalent to product links in live broadcast rooms.
At the same time, through e-commerce live broadcast of goods, offline retail stores can not only quickly increase brand awareness, but also reduce the cost of goods storage and the risk of stocking.
The development trend of e-commerce live streaming and the diversification of the development of anchors mainly depends on where the anchor wants to develop; the industry is mainly concentrated in the retail industry. Although e-commerce live streaming delivery can bring about industry changes and many benefits, don’t use e-commerce live streaming delivery as a panacea. The most important thing is to find a way of development that suits your survival.