About e-commerce live broadcast source code development function module and scenario selection

Live broadcasting has become a new way to bring goods to the daily life of consumers. About 30% of the e-commerce live broadcast users said they would watch the e-commerce live broadcast four to six times a week. Watching live e-commerce has become one of the popular pastimes. Users who have the habit of watching e-commerce live broadcasts use debris time every day to participate in live broadcast activities. At the same time as pastime, users also reduce the information search cost and time cost spent on selecting products.
E-commerce live streaming: live streaming with goods driving consumption
Live streaming with goods can arouse the great consumer desire of the surveyed users. More than half of the users surveyed believe that live streaming can cause them a greater consumer desire. The form of live broadcast with goods will explain and display the performance of the product through the interesting performance of the anchor. In this process, consumers can fully integrate into the shopping scene. At the same time, consumers can communicate with the anchor in real time during live broadcasting. Through emotional interaction, it is easier to stimulate their desire to buy.
As the e-commerce giant enters the live broadcast platform, "live broadcast + e-commerce" seems to be getting higher and higher, but as a new type of media, in the final analysis, the traffic is still in the end, but for e-commerce, of course, it needs Live streaming drives traffic, but requires high-quality, accurate, and easily realizable traffic. Now the users of the live broadcast platform are mixed, and to buy goods, they need to jump out to the e-commerce platform. How to graft live broadcast source code and e-commerce to give users a one-stop experience is a problem that needs to be solved urgently.
The development of e-commerce live broadcast source code includes three major functional modules. By tailoring the development of APP according to the needs of different user groups, the functions include live broadcast module, mall module and social module.
Three major functional modules of e-commerce live broadcast:
(1) Live broadcast module, in the development of e-commerce live streaming app, live broadcast is the most important part, and the audience can intuitively understand the characteristics and appearance of the product through live broadcast The user can interact with the audience through personal influence and rendering power in the live broadcast app to trigger the user to place an order to purchase.
(2) E-commerce module, which is the basic module in the development of e-commerce live streaming app Customer-quality shopping experience and a set of standard e-commerce processes are essential parts.
(3) Social module, after the two functional modules of live broadcast and e-commerce, how to retain and maintain users who have become fans or have already purchased it? Users form a group similar to a community, and maintain regular interactions with fans through anchors or businesses to facilitate 2 conversions.
Compared with traditional e-commerce, what are the advantages of e-commerce live source development?　　
The premise for monetization of e-commerce is to get enough traffic, and then consider the conversion of commodities; while the live streaming platform comes with a traffic entrance, the only thing to think about is how to convert. From an operational perspective, the realization path is shorter; shopping Scenes, the content provided by e-commerce and user interactions are one-way and static (pictures, prices, models, preferential information), while the content provided by live broadcasts is more dimensional interactions (anchor dialogue, chat, barrage) ); Pan-entertainment industry, with its own media attributes. Can quickly gather fans in the vertical field, put a lot of vertical content with brand influence on the live broadcast platform for marketing, very suitable for brand marketing and event marketing.
There are several possibilities for the scenario selection of e-commerce live streaming products: 　　
Scenario shopping: In line with the increasing consumer demand of consumers, a new consumption scenario is constructed through live streaming to make the content-to-consumer path smoother, creating a new traffic portal through live streaming The strong interaction in the form and the strong communication in the live broadcast content stimulate impulsive consumption and realize the maximum realization.　　
Live broadcast interaction: It is recommended to still use the CPS form, but in terms of product selection and profit sharing, it is necessary to maintain a good cooperative relationship with the reds. At the same time, there are greater flow tilts, product tips for product exposure, rebate cooperation, etc. for KOL rooms where products are imported.　　
The e-commerce live broadcast source code develops an online shopping guide channel similar to TV shopping. Unlike the e-commerce platform, the goods are cut into the video live broadcast. The live broadcast is cut directly from the streaming media. The scenario substitution is more suitable for interactive activities such as travel sharing, food recommendation, and live trial Scenes. E-commerce live broadcast is just an attempt for scenario-based shopping. Everything is just beginning. With the maturity and improvement of the business form, the design of future live broadcast rooms will also be finalized and standardized. As the construction of e-commerce infrastructure, it will bring users better shopping experience.