With the advent of the 5G era, social e-commerce + new retail will create a future beyond our imagination!
The two most fashionable words on the Internet at present: social e-commerce and new retail. It is said that it is a hot topic. Is social e-commerce more worthy of development or new retail?
1. New retail
New retail, a new business model that combines online, offline and logistics, has the core goal of achieving seamless linkage in multiple scenarios, constantly optimizing user experience, and meeting consumer needs. It is considered to have the potential to influence the next ten and twenty years. year’s business landscape.
Since Jack Ma first proposed the concept of “new retail” at the Yunqi Conference in 2016, it has attracted the attention of all parties.
New retail is the product of new e-commerce models and new thinking. It breaks the time and space limitations of traditional retail industry and continuously meets the personalized needs of users through the integration of information chain, logistics chain, supply chain and other resources through Internet resources. In particular, the development and application of new technologies and the rise of online shopping consumer groups born in the 1990s and 2000s have laid a solid foundation for the rise of new retail.
2. Social e-commerce
On the other hand, there is the rise of social e-commerce. In the Internet era, there are two important products. One is the social circle of friends based on interpersonal networks, and the other is e-commerce, which uses Internet social tools to engage in business activities of selling goods or services.
Among them, social e-commerce is one of the important manifestations of the rise of new retail. Social networking not only reflects life, the social circle of friends also has economic attributes. E-commerce is developing rapidly. In addition to being an acquaintance at the beginning, it also has a strong supply chain advantage, which can link the advantages of production, warehousing, logistics, branding, marketing and channel agents. But it wants to go further. It is necessary to expand new traffic entrances.
Nowadays, there are more and more social platforms. We can share our pictures, videos, joys and sorrows in daily life, etc., and we can also share our food, shopping experiences, etc., so the social e-commerce economy emerged.
The transaction conversion rate of social e-commerce based on this kind of interpersonal relationship is often better and more targeted than ordinary advertising. Therefore, this invisible participation in promotion makes it inevitable for users to also participate in profit distribution.
3. Social e-commerce + new retail model
The emergence of social e-commerce is inseparable from the rise of "new retail", both of which are new models derived from e-commerce. Online, offline, technology, data, supply chain, the integration of all elements and scenarios in the retail value chain. Online and offline integration, using technology and data empowerment, will maximize traffic, maximize square footage, and optimize the supply chain.
Social e-commerce new retail is different from other e-commerce models. It is a model more suitable for the upgrading and transformation of traditional physical enterprises. It involves the upgrading and transformation of business models, online and offline integrated construction, consumer connection methods and consumer relationships. A series of business decisions such as building plastics and intelligent new retail platforms.
Social e-commerce new retail is an important trend in future development. As competition in the consumer market continues to rise, and as consumers’ purchasing power increases, the trend of social e-commerce new retail is getting closer and closer to us. Huge The market development potential and dividends are attracting countless industries to get involved. Everyone can participate in the true social e-commerce new retail, social interaction generates value, and consumers become consumers.
4. The advanced nature of social e-commerce new retail model
The new retail model of social e-commerce integrates social tools and the traffic thinking of new retail. It can not only quickly identify user needs through offline experience stores and use huge user data, but also use communities to achieve online fission. Training sharing reflects the value of one-on-one professional services.