Nowadays, e-commerce live broadcast has long become commonplace, and e-commerce + mini program live broadcast is quietly coming.
E-commerce + mini-program live broadcast is a continuation of e-commerce live broadcast. So what is its prospect? Let's take a look together.
According to relevant data, in 2020, the daily activity of mini programs will exceed 400 million, and GMV (total transaction) will increase by more than 100%, of which physical commodity transactions will increase by 154% annually, and merchants’ self-operated GMV will increase by 255% year-on-year. In the past year, more than 100 million users made purchases through mini programs such as department stores. The monthly GMV (total turnover) of a clothing brand mini program exceeded 200 million yuan, and more than 300 million users used fruit and vegetable mini programs.
There is no doubt that small programs are a dark horse of the Internet. Nowadays, the e-commerce ecology of small programs is based on private domain logic. To convert private domain traffic into private domain users, it is necessary to establish more sticky interaction between merchants and consumers.
Compared with other e-commerce live broadcast modes, the small program e-commerce live broadcast has a shorter transmission path and a higher frequency, which is more in line with the consumption habits of young people. After all, in the small program e-commerce live broadcast, you can not only buy goods, but also learn how to use them, such as some cosmetics, among which you can share the video with your friends.
So what are the development prospects of mini-program e-commerce live broadcast?
Through a convenient shopping form, mini program e-commerce live broadcast can help merchants develop new sales channels and new marketing methods, but this requires the help of brands, products, technology, traffic, users, and anchors to complete this new sales channel The establishment. At the same time, the mini program e-commerce live broadcast can also be embedded in the WeChat official account to help merchants create exclusive traffic pools, establish stronger user relationships to promote secondary consumption, and complete the closed-loop operation of private domain traffic.
The development potential of e-commerce mini-program live broadcast is huge, and now let's wait and see.