In the current e-commerce live broadcast scene, the live broadcast is undoubtedly the most. So are there other e-commerce live broadcast scenes? We together look.
1. Live broadcast with goods
The live broadcast with goods in the e-commerce live broadcast is the most popular among merchants, and is mainly used for product inventory clearance and rapid brand awareness. Most of the merchants sell goods live on the three major Taoshakuai platforms. This is because these three platforms have their own traffic. Merchants can make some valuable content to attract consumers to watch, and then it is relatively easy to sell goods.
The development of WeChat live broadcast in recent years is also good. It is biased towards delivery and education. Merchants who have built private domain traffic pools generally choose to open live broadcasts on WeChat. It is very convenient to start and watch, and e-commerce live broadcast sales platforms have gradually emerged. The name of the WeChat live broadcast.
2. Training live broadcast
E-commerce training live broadcast is mainly used to cultivate excellent anchors with goods or to improve their skills. If the merchants have to pay a high pit fee every time they do live broadcasts with goods, they may not make ends meet, so it is necessary to cultivate a professional e-commerce live broadcast with goods anchors. E-commerce training live broadcast is the enterprise The best choice, because there are professional teachers in the e-commerce training live broadcast, who can explain the theory and let the anchor perform practical operations.
3. Cross-border e-commerce live broadcast
Cross-border e-commerce live broadcasts such as live broadcasts are a bit rare, but not without them. Cross-border e-commerce live broadcasts are mainly on the international version of TikTok, facebook, Twitter, Youtube, Instagram and other live broadcast platforms, but overseas live broadcasts pay more attention to entertainment. How to balance the relationship between entertainment and delivery is the current cross-border e-commerce business needs We will leave it alone for the time being. Back to the original question, the cross-border e-commerce market is still not saturated, but due to the impact of the epidemic, live cross-border e-commerce selling goods may be an opportunity.
For the application scenarios of e-commerce live broadcast, in general, there are two scenarios of training and selling. If you want to do a good job of e-commerce live broadcast in 2021, you must create more high-quality content.