We all know that e-commerce live broadcast is currently one of the best ways to sell goods. Although e-commerce live broadcasts are favored by merchants and consumers at this stage, e-commerce live broadcasts are not perfect. After all, things have two sides. , Then e-commerce live broadcast sales should also have advantages and disadvantages.
Before getting into the topic, let’s first talk about the advantages of e-commerce’s live streaming sales. For example, it’s easy to increase sales, quickly increase brand awareness, and meet the needs of contemporary people. It is content that is beneficial to merchants or consumers. However, the disadvantages of live streaming sales are: The professionalism of the anchor sales, false propaganda, etc. are content that is unfavorable to consumers. If you want to see specific advantages, you can find "What are the advantages of e-commerce live streaming? Huan Tuo Yun Live to Analyze" this article, let's talk about the disadvantages below.
Disadvantage 1: E-commerce live broadcast sellers are not very professional
In the current era when everything can be broadcast, many anchors who are not selling anchors and celebrities enter the venues to become live broadcast anchors, such as Luo Yonghao, such as Li Xiang. Their live sales data is pretty good except for a few shows, and the rest Live sales data is basically mediocre. This is mainly because their selling products are not very professional. Although they have their own traffic and fans, their fans are not interested in the products they sell, let alone buying them.
Disadvantage 2: e-commerce live broadcasts selling goods for false propaganda
With regard to false propaganda, Internet celebrity Mu Yalan and star Li Xiaolu, and even the current head-carrying anchor Li Jiaqi, have committed crimes. This is because in e-commerce live broadcast sales promotion, sellers usually use some The main reason for attracting consumers to place orders with clear headlines or slogans is that they ignore the selling rules of the live broadcast platform, and the live broadcast banned words are opened, which finally leads to their own live broadcast room being blocked or facing fines.
Regarding the disadvantages of the above two types of live streaming sales, what should businesses do?
First, look for anchors with high professionalism and strong sales capabilities to broadcast live. On the one hand, merchants can find excellent delivery anchors on the live broadcast platform, and use them as excellent examples of anchor training, so that new anchors can learn from them to train new anchors with high professionalism and strong selling ability; on the other hand, merchants If the budget is sufficient, you can directly invite excellent anchors with goods, such as Wei Ya, Li Jiaqi, etc., and let them directly help with the goods. The advantage is that it saves the cost and time of cultivating new anchors. The disadvantage is that the pit fee of the head anchor is too high. , The business is unbearable.
Second, conduct compliance publicity under the rules of the live broadcast platform and laws and regulations. Anchors and merchants must familiarize themselves with the prohibited words and rules of the live broadcast platform before selling goods through e-commerce live broadcasts, and at the same time, they must also understand the laws and regulations of e-commerce live broadcast sales to avoid unnecessary trouble.
Do you understand the disadvantages of e-commerce live streaming sales? The most important thing for e-commerce live streaming sales is to promote compliance.