Live broadcast has entered a new trend: XR virtual live broadcast market is booming and future development is unstoppable



In recent years, the live broadcast industry has shown a vigorous development trend with the continuous development of technology. In this increasingly competitive live broadcast industry, XR virtual live broadcast has become the latest trend. XR virtual live broadcast is a new form of live broadcast that uses virtual reality technology to allow users to be at the live broadcast site and enjoy a new viewing experience. This form of live broadcast has made great breakthroughs in content and technology, and has become the new favorite in the live broadcast industry.

It can be said that the future development trend of virtual live broadcast is full of unlimited imagination:

1.Technical upgrade

First of all, with the continuous advancement of artificial intelligence and virtual reality technology, virtual live broadcast systems will become more mature, providing a more realistic and realistic experience for live broadcasts. At present, vLive virtual live broadcast icon-default.png?t=N7T8https://live.vsochina.com/cn vLive virtual live broadcast has used 5G+ real-time rendering technology, relying on the Studio Bridge film and television grade high-definition transmission system and powerful cloud GPU computing power to complete keying, rendering and synthesis in real time. . With just one software, camera footage or other video sources can be three-dimensionally integrated, and then presented in-depth with virtual scenes through technologies such as a directing system, to achieve a variety of rich and diverse live broadcast activities.

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2.Wide application

Secondly, virtual live broadcast will cover a wider range of areas. Virtual live broadcast can be used in various fields such as e-commerce, education and tourism, providing users with a more convenient and rich experience. For example, in the tourism industry, virtual live broadcasts can help viewers feel the charm of cultural sites in real time, allowing them to personally experience historical changes and cultural charm in the virtual world. At present, vLive virtual live broadcast has been used in different fields such as e-commerce, online education and training, pan-entertainment, event conferences, etc., and many classic and excellent cases have emerged. For example, vLive virtual live broadcast provided technical support for Saifang Technology's 2022 product online virtual launch conference, fully demonstrating the company's strong strength and establishing a good corporate image.





3. Exclusive customization

In addition, exclusive customization of virtual live broadcasts will become an important development direction. Brands can customize unique virtual 3D scenes that match the brand's tone according to their own image and positioning needs to establish emotional resonance with target consumers and improve brand recognition and appeal. For example, vLive virtual live broadcast has customized a "3D virtual live broadcast scene" for the "Jiangsu Guoquan Food Exchange·Hot Pot Selection" brand, bringing a new digital visual experience to brand users.





4. Content evolution

Finally, virtual live broadcast will also provide more opportunities for creators. Through virtual live broadcast, creators can use XR technology to break the limitations of traditional creative methods, give full play to their imagination and creativity, and bring the audience into a real and fantastic world. Whether it’s music, painting or dance, creators can show their talents to the world through virtual live broadcasts.

vLive——Metaverse live streaming solution

vLive virtual live broadcast icon-default.png?t=N7T8https://live.vsochina.com/cn

vLive virtual live broadcast uses 5G+ real-time rendering technology to shoot in a green screen environment, with real-time keying and synthesis. No professional equipment or team is required for debugging. You only need to log in to the system and connect the camera to start the broadcast. In the 3D virtual scene, vLive virtual live broadcast can arbitrarily adjust multi-camera and multi-angle live broadcasts. It has a massive virtual scene library, high-quality hair-level keying, real light and shadow simulation, film and television-level picture effects, free push-pull and pan, one-click Real-time camera movement, virtual and real interactive special effects, and support for streaming across all platforms.



In short, virtual live broadcast is a development trend that cannot be ignored in the digital era . It will bring us a more real, rich and diverse live broadcast experience and promote development and innovation in various fields. The future of virtual live broadcast is full of infinite possibilities, let us look forward to the future digital era together.

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Origin blog.csdn.net/LhcyyVSO/article/details/132688961