In 2020, live broadcast e-commerce is booming. Compared with traditional e-commerce, live e-commerce is more popular. Let's take a look at the difference between them.
1. Attribute comparison
The attributes of traditional e-commerce: mainly marketing.
The attributes of live e-commerce: mainly entertainment + marketing, supplemented by strong interaction.
2. Comparison of product content presentation forms
Traditional e-commerce product content presentation form: mainly in the form of graphics and detail pages.
Live broadcast e-commerce product content presentation form: through live video, display products more intuitively.
3. Comparison of business models
The business model of traditional e-commerce: people look for goods. That is, users search for products through APP, PC, etc.
The business model of live e-commerce: find people for goods. That is, the platform recommends user products through big data.
4. Comparison of commodity prices
The commodity prices of traditional e-commerce companies are usually relatively stable, except for large promotions, merchants will follow suit to offer some discounts.
The commodity price of live e-commerce: The price is lower than that of traditional e-commerce. Usually, you can receive large coupons or carry out some spike activities in the live room, and the price is relatively affordable.
5. Conversion rate comparison
Conversion rate of traditional e-commerce: low. Because traditional e-commerce does not have many advantages in terms of price, product display and interaction.
Conversion rate of live e-commerce: higher. This is because live broadcast e-commerce has strong interactivity. Not only can the live broadcast answer some of the users' questions, the anchor can also show the details of the product through the live broadcast, which makes it easier for users to see the overall effect of the product. In addition, there are price advantages such as large coupons and spike activities, so the conversion rate is relatively high.
6. Interactive comparison
Interactivity of traditional e-commerce: weak. This is because the user can only solve the problem through the customer service, and if the customer service is busy, the user still needs to wait for a while before he can reply.
Interactivity of live e-commerce: high. This is because not only can you have real-time conversations with the host through live commenting, but you can also express your likes by interacting with the host such as likes and rewards. At the same time, the anchor can also increase user activity and increase interaction with users through red envelopes and lottery draws.
The above is the difference between traditional e-commerce and live e-commerce. In 2021, it will be the world of live broadcast e-commerce.