E-commerce live streaming is really hot!
How hot is it? In 2020, the scale of the live streaming sales market will reach trillions.
Why is it so hot? Because of the high efficiency, low cost and high profitability of live streaming.
So what are the advantages of e-commerce live streaming sales? Let's take a look at the editor of Huan Tuo Cloud Live.
1. Easily increase sales
The e-commerce live broadcast sales we see are like this: the goods are sold in the live broadcast room, and they are swept away in an instant. Among them, various explosive products are also created through the e-commerce live broadcast.
Among them, it mainly relies on large discounts and intuitive display of goods. First, merchants sell products through super-strong discounts. Consumers do not need to laboriously interpret the discount rules. They only need to refer to the host’s discounts in the live broadcast room to make purchases. Through e-commerce live broadcasts, consumers can often buy more than usual online shopping Products with even lower prices. Second, merchants can display products to consumers in all aspects through live broadcasts, and consumers can understand the products more intuitively.
To increase sales, it depends not only on the discount power of the merchants, but also on the anchor's ability to carry goods.
2. Rapidly improve brand awareness
If you want to rely on e-commerce live broadcast to sell goods to increase the brand's popularity, you need to find an anchor with a large flow of fans, which can also increase the sales of the goods.
3. Meet the current people's "lazy" needs
Some people say: laziness is the ladder of people's progress. Because I was too lazy to get out of the door, online shopping appeared; because I was too lazy to cook, takeaway appeared... And now because I’m too lazy to choose products online, it has created live e-commerce sales. When the host recommends the product, it will explain the advantages and disadvantages of the product, how to use it, and other information to the consumer. Consumers can choose the right product according to the host’s introduction. Through the live broadcast of the e-commerce, consumers will not have to fall into choice difficulties. . From this point of view, the live delivery of goods largely caters to consumers' buying inertia.
The prerequisite for having the above advantages of e-commerce live streaming sales is that the quality of the goods sold must pass, otherwise even if you sell it at a lower price, consumers will not buy it.