Affected by the epidemic, the substitution of online and offline channels has gradually intensified. As a large number of physical stores flock to the e-commerce track and more and more retailers are turning to online, competition in the e-commerce industry will become increasingly fierce.
In 2020, traditional e-commerce companies can survive, but as emerging e-commerce companies continue to seize traffic, it will be more difficult for traditional e-commerce companies to adapt in the future if they do not change.
E-commerce is a rapidly changing industry, and merchants must actively seek change if they want to win customers and stabilize the market. How to accelerate the transformation around brand digitization and increase business agility?
Factors hindering the agility of e-commerce business
In a survey of hundreds of domestic e-commerce companies, 87% of e-commerce companies have a lot of repetitive and mechanical manual operations in their daily work, mainly focusing on "manual intensive" such as finance and taxation, operations, customer service, and supply chain. Link.
The root of enterprise business agility is the optimization of people and processes. But right now, these two elements are facing severe tests.
01
Labor aspect
How to obtain a large amount of manpower? As the aging trend becomes more and more obvious, the global demographic dividend is also facing the dilemma of disappearing. Right now, labor shortages are forcing e-commerce companies to face increasing pressure. In recent years, many e-commerce business owners are looking for solutions in the field of human resources to help companies quickly reduce costs.
How to ensure efficient manpower? A large amount of manpower will also face the problem of efficient management. How to manage this group of people and maximize their effectiveness? In addition, the efficiency and accuracy generated by manual operations also trouble e-commerce companies.
02
Business process
There is still a lot of room for optimization in e-commerce business processes. Among the many processes of e-commerce business, there are always some links filled with a large number of simple and repetitive low-value-added tasks (such as commodity management, order management, data monitoring, financial management, etc.). These links usually require manual machinery and repeated operations of information systems and data handling. Not only occupies more people, but also inefficient.
There is a problem of information islands in the e-commerce system. Some e-commerce companies will introduce new information management and commodity management systems, but in exchange for more information islands. Although these management systems have good deployment and control capabilities, the interfaces between systems and programs cannot be opened up. Data handling still relies on a lot of manual labor and is low in efficiency.
Therefore, the ability to find the right tools and technologies and use them to form super-perceptive ability, wise decision-making ability, and rapid execution ability, and solve the dilemma of personnel and processes, is the key to e-commerce companies' long-term business agility.
RPA solves the problem of reducing costs and increasing efficiency for e-commerce companies
RPA (Robot Process Automation) plays an important role in the digital transformation of the e-commerce industry.
As a software robot, RPA can simulate human keyboard and mouse operations on the computer and automatically execute tasks according to certain rules. It is especially suitable for handling batch and repetitive tasks (such as commodity loading and unloading, batch modification, cross-system data coordination, and e-commerce reconciliation. ).
The emergence of RPA has solved the two major problems of e-commerce companies' human resources and business optimization.
01
For manpower problems
RPA robots can automate a large number of repetitive processes by replacing humans and accelerate the operation of processes. It can effectively reduce the impact of rising labor costs on supporting departments such as finance, human resources, and administration.
02
For process dilemmas
The core of RPA technology is to optimize and upgrade the process. As an interface between systems and data, RPA plays an important role in the digital transformation of e-commerce enterprises. Moreover, RPA itself is relatively low in deployment and maintenance costs.
UB Store is committed to the research of e-commerce operation rules and the development of automated office software, and has professional and in-depth research in the fields of smart e-commerce and automated operations.
For mainstream e-commerce platforms such as Taobao, Tmall, JD.com, and Pinduoduo, as well as well-known cross-border e-commerce platforms such as Amazon, AliExpress, Xiaopi, and eBay, UB Store has launched corresponding RPA automation solutions, covering marketing promotion and merchandise Common e-commerce links such as management, order management, financial management, and data monitoring. Through lower cost, help customers automate the trivial and error-prone tasks in the e-commerce operation process.
RPA is applied to the 5 major links of e-commerce
In terms of data processing, RPA has a unique advantage. It simulates manual keyboard and mouse operation and performs cross-system operations, which solves a large number of repetitive tasks and significantly improves work efficiency.
Session 1: Marketing promotion
UB Store e-commerce marketing and promotion solutions (including Juhuasuan/Amoy panic buying/Daily special promotion event registration, automatic sending of thousands of cattle information, automatic distribution of coupons in batches), from the dimensions of style, discount, sales, evaluation, promotion, etc. , To better analyze competitors and help businesses attract a large number of customers in a short time.
Related robots
Thousand cattle group sending robot
An e-commerce operating robot that can automatically send event messages to buyers in batches and urge praise messages.
Session 2: Commodity management
For routine operations such as product release, product editing, product loading and unloading, review, and price inventory setting in the product management process, UB Store product management solutions (including new product release, automatic loading and unloading, batch modification, activity map deletion robots), It can realize the automatic operation of batch acquisition of product information, entry and modification of product information, and batch loading and unloading of products, saving time by more than 75%.
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Taobao automatic shelf robot
E-commerce operating robots that automatically log in to the background to upload product information and put products on the shelves in batches.
Session 3: Order management
UB Store order management solutions (including flagging remarks, order processing, automatic response to comments, automatic return and exchange robots), can realize automatic order processing, especially in the peak period of "Double 11", "Double 12" and other business peaks, to achieve batch The automatic processing of massive orders is efficient and accurate, which not only reduces the workload of merchants, but also improves the efficiency of order processing.
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Taobao automatic flag & remark robot
An e-commerce operation robot that can automatically add flag types and remarks to Taobao orders.
Session 4: Data Monitoring
UB Store e-commerce data monitoring solutions (including business staff data crawling, competing product monitoring, and automatic complaint processing robots) help e-commerce companies better analyze market conditions, understand business conditions, and perform trend analysis in a timely manner. For example, the UB Store business staff robot can periodically obtain data information on the business staff, build a data model according to customer requirements, and provide customers with data trend analysis.
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Commodity data analysis robot
A robot that can automatically aggregate, sort, and analyze the data of the business staff.
Session 5: Financial Management
UB Store e-commerce financial solutions (including e-commerce reconciliation, automatic invoicing, and tax declaration robots) can automatically log in to various platforms and bank backgrounds, download bills and bank statements, and complete reconciliation. The daily repetitive and tedious bill downloading and reconciliation work can be operated by RPA robots, which improves corporate efficiency and reduces labor costs.
Related robots
E-commerce platform bill automatic download robot
RPA e-commerce robot that can automatically download bills from the merchant backend. Supports simultaneous download of multi-day bills, and supports automatic download of bills on many mainstream e-commerce platforms.
The UB Store e-commerce operation series robots can realize 7×24 hours of uninterrupted operation. Robots free up more time for businesses and free up manpower; effectively solve the problem of manpower shortage, reduce manpower costs, and help e-commerce companies achieve more efficient and refined operations.